SEO Content Writer

About UsWe’re a fast-growing, consumer-first D2C skincare brand, SEREKO—India’s first Psychodermatology brand. Learn more about us at .Our mission is to create meaningful, memorable brand experiences—and the content we create plays a huge role in that journey. That’s where you come in.We’re looking for a creative and strategic Content Writer who understands consumer psychology and can transform those insights into engaging, high-impact content. You’ll craft compelling stories and value-driven content across all digital touchpoints—from informative blogs and SEO-rich articles to email campaigns, product pages, and social media content that builds trust and drives action.Location: Sector 142, NoidaExperience Level: 2–4 years preferredIndustry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonusKey Responsibilities- Content Strategy & Planning - Develop content strategies to strengthen our online presence and align with overarching marketing objectives. - Conduct thorough keyword research to identify opportunities and ensure relevance. - Content Development - Produce well-researched, search-optimized articles, product descriptions, landing pages, and educational resources. - Maintain a consistent brand voice across all digital touchpoints. - Collaborate with cross-functional teams—including design, product, and marketing—to create visually and editorially compelling content. - SEO & Performance Optimization - Implement on-page SEO best practices, including metadata, internal linking, and schema where appropriate. - Monitor content performance using analytics tools and continuously refine for improved rankings and engagement. - Stay informed about search engine updates, industry developments, and competitive trends.Qualifications & Requirements- Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field. - Experience: Minimum 2 years of professional writing experience, with a focus on SEO content for premium consumer brands, ideally within the skincare, beauty, or wellness sectors. - Proven track record of driving organic traffic and improving keyword rankings. - Exceptional writing, editing, and proofreading skills with attention to detail and brand consistency. - Strong understanding of skincare terminology, ingredients, and consumer needs. - Proficiency with CMS platforms (e.g., WordPress, Shopify) and analytics tools (Google Analytics, Search Console).

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