Performance Marketer- Meta Ads specialist

Company Description Growthify Media is a premier Performance Marketing and advertising agency headquartered in Gurgaon, Haryana, India. We specialize in data-driven marketing strategies that help businesses acquire new customers, generate leads, and achieve sustainable growth. Our highly skilled team offers expertise in areas such as Social Media Ads Management, PPC Marketing, YouTube Advertising, Funnel Automation, and Brand Management. By delivering personalized and results-focused solutions, we empower our clients to reach their marketing objectives. At Growthify Media, we are committed to building strong, trust-driven relationships with our clients while driving measurable success. Role Description This is a full-time remote role for a Performance Marketer specializing in Meta Ads. The role involves designing, implementing, and optimizing Meta Ads campaigns to drive traffic, increase conversions, and maximize ROI. The successful candidate will create targeted advertising strategies, analyze campaign performance, and make data-driven decisions for continuous improvement. Collaboration with the creative team to develop engaging ad content and staying updated with Meta Ads trends and best practices are integral parts of this role. Qualifications Proven expertise in Meta Ads management, including campaign creation, optimization, and scalingStrong skills in Digital Advertising, Facebook Business Manager, and performance marketing platformsProficiency in Analytics and Tracking tools such as Google Analytics, Facebook Ads Manager, and attribution toolsData Analysis skills to monitor key performance indicators (KPIs) and optimize campaigns for effectivenessCreativity for crafting compelling ad copies, visuals, and videos in collaboration with the creative teamStrong understanding of social media platforms, targeting options, and audience segmentation techniquesAbility to manage budgets effectively and ensure favorable return on ad spend (ROAS)Additional experience in Funnel Optimization, Landing Page Testing, or A/B Testing is a plusBachelor’s degree in Marketing, Business, or a related field preferred

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