Paid Research Participant - Meta Digital Advertising Study (India Market)

Opportunity SummaryWe are seeking experienced digital marketing professionals in India to participate in an exclusive, paid user experience research study for Meta (formerly Facebook). This is a critical benchmarking study to test new features within the Meta Ads platform. Selected participants will engage in a 30-minute, one-on-one online interview, during which they will complete a series of real-world ad campaign tasks. This is a test of the technology, not your ability. Prior experience is required only to ensure you have the necessary access and familiarity to review the tech environment.Compensation: ₹5,000 INR Stipend awarded immediately after session completion.Key ResponsibilitiesParticipate in a single, 30-minute online interview via a platform like Discuss.io.Share your desktop/laptop screen while performing a set of pre-defined tasks within the Meta Ads platform (e.g., creating a Sales campaign, using the Chat Builder, verifying reporting metrics).Provide open and honest feedback about your experience navigating the platform.Agree to the interview session being recorded for research purposes only.Who We're Looking For (Mandatory Qualification Criteria)You MUST meet all of the following requirements to be considered for this study. Professional Status & RoleEmployment: You must be Full-time employed, Part-time employed, or Self-employed.Job Duties: You must be personally responsible for BOTHPosting on social mediaRunning paid ads on social media or other digital marketing platforms.Ad Responsibility: You must be responsible for creating, editing, and publishing Sales Ads on Meta Ads Manager at least once a week or more often in the past 12 months.Platform Usage & Ad SpendPlatform Use: You must currently use Meta Ads Manager for your business.Primary Device: You must primarily use a desktop or laptop computer to access Meta Ads Manager.Experience:Must have created, duplicated, and edited ad campaigns in Ads Manager before.Must be familiar with the concept and use of Re-engagement Ads (retargeting).Must have spent more than $0 on Sales and/or Traffic campaigns with Meta in the past month.Quarterly Spend: Your total estimated quarterly digital ad spend specifically on Meta advertising must be at least INR 3,00,000 (approximately $3000 USD).Technical & ConsentLocation: Must be based in India.Age: Must be age 18+.Language: Must be English fluent for the interview.Technical Access: Must have access to a computer/laptop, high-speed internet, and one of the required browsers: Chrome, Firefox, Safari, or Microsoft Edge.Verification Consent: Must be comfortable sharing your Meta Ad account ID and personal Facebook User ID for permissions and usage verification (this information will be handled confidentially and used for research purposes only).How to Apply:Interested candidates who meet ALL of the above criteria should apply with a brief note outlining their experience with Meta Ads Manager and their frequency of use. We will then contact qualified applicants for a brief screening call.

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