Performance Marketing

At WTF Gyms, performance marketing is not about impressions or vanity metrics—it’s about scalable, predictable online sales.We are looking for a Performance Marketing Manager who deeply understands lead generation, funnel optimization, and paid growth across platforms, and can independently run high-ROI campaigns for gyms, fitness products, online programs, WTF Academy, remote coaching, and future launches.This role demands someone who can think like a business owner, execute like a specialist, and optimize like a growth hacker.Key Responsibilities1. Online Sales & Lead Generation (Core Ownership)- Own end-to-end online sales funnels: - Ad → Landing Page → Lead → Follow-up → Conversion - Generate high-quality, conversion-ready leads for: - WTF Gyms memberships - Personal training & fitness products - WTF Academy programs - Remote / online offerings - Constantly optimize CPL, CAC, ROAS, and conversion rates2. Meta Ads (Facebook & Instagram) – Expert Level- Plan, launch, and scale Meta ad campaigns across: - Lead generation - Website conversions - Retargeting & remarketing - Strong understanding of: - Creative testing (hooks, formats, messaging) - Audience building (custom, lookalike, interest-based) - Campaign structures for scale - Ability to revive dead or fatigued ad accounts3. Google Ads – Expert Level- Manage and optimize: - Search ads (high-intent keywords) - Display & remarketing - YouTube ads (where applicable) - Strong grip on: - Keyword research & intent mapping - Conversion tracking & attribution - Budget allocation for ROI4. Cross-Platform Performance Strategy- Understand how Meta, Google, landing pages, CRM, and sales teams work together - Build and manage: - Retargeting funnels - Warm & hot audience strategies - Multi-product campaign frameworks - Ability to launch new products quickly and profitably5. Analytics, Tracking & Optimization- Set up and monitor: - Meta Pixel, Google Analytics, GTM, conversion events - Track: - Leads → Follow-ups → Sales - Cost per sale, ROAS, LTV - Create actionable performance reports—not just dashboards6. Creative & Copy Collaboration- Guide creative direction for: - Ad copies - Creatives & videos - Landing page messaging - Work closely with design, content, and sales teams to improve conversionsWhat We’re Looking ForMust-Have Skills- Proven experience in online sales-focused performance marketing - Deep hands-on expertise in Meta Ads & Google Ads - Strong understanding of funnels, CRO, and lead quality - Ability to scale campaigns—not just run them - Data-driven mindset with business thinkingGood to Have- Experience in fitness, gyms, education, or D2C - Experience working with CRM & lead management systems - Knowledge of WhatsApp automation, email, or SMS funnels - Startup / high-growth environment experienceMindset & Ownership- Thinks in revenue, not reach - Comfortable with accountability and targets - Proactive, experimental, and fast-moving - Can independently own performance marketing without hand-holdingWhy Join WTF Gyms?- Work on multiple high-impact products, not just one brand - High ownership and direct influence on revenue - Fast-growing, tech-enabled fitness ecosystem - Opportunity to build scalable performance systems, not just campaigns

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