Growth Marketing Manager

We’re Hiring: Category Growth Manager – D2C | Physics Wallah (PW) Location:Noida (On-site) |6 Days Working|Full-time Experience:3–6 years (Preferably from a Kids D2C background; Shopify experience is a plus)About Physics Wallah (PW): Physics Wallah (PW) is India’s most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education. Now, we’re expanding into theD2C commerce space , bringing innovative learning products directly to our customers. We’re on the lookout for aCategory Growth Manager – D2Cwho can combine analytical thinking, marketing expertise, and growth strategy to scale our next-generation product categories.What You’ll Do: Drive D2C Sales Growth:Own revenue, traffic, and conversion for PW’s D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA). Performance Marketing:Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate. Website Optimization:Improve landing pages, funnels, and A/B tests to boost conversion rates. Retention & CRM:Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value. Analytics & Insights:Track sales, traffic, and marketing metrics to identify growth opportunities. Product Launches:Collaborate with category and design teams to launch new SKUs on D2C channels. Cross-Functional Collaboration:Partner with marketing, tech, ops, and product teams for seamless execution.What We’re Looking For: 3–6 years of experience inD2C / E-commerce category management or growth . Hands-on withShopify, Google Analytics, Meta Ads Manager, CRM tools . Strong data-driven mindset with a passion for scaling categories. Excellent communication, creativity, and ownership mindset. Prior experience withKids D2C brandsis a big plus!Why Join PW: Be part ofIndia’s fastest-growing learning & lifestyle brand. Work with ahigh-energy, innovation-firstteam that celebrates growth and impact. Uncapped learning & career potentialin a fast-scaling D2C vertical. Thrive in a culture that rewards ownership, ideas, and results.How to Apply: Apply directly here onLinkedIn or Send your resume with the subject line →“Application – Category Growth Manager (D2C)”

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