Social Media Marketing Manager

We're looking for a creative Social Media Manager to build and nurture our brand community across digital platforms. You'll be the voice of Fleck online, crafting compelling narratives around our products, artisans, and the lifestyle we represent. : Noida, sector 132Key Responsibilities Develop and execute social media strategy across Instagram, Facebook, Pinterest, and emerging platforms Create and curate an engaging content calendar aligned with product launches, festivals, and gifting occasions Write compelling captions that blend our brand's premium positioning with approachable, warm storytelling Manage day-to-day community engagement, responding to comments, DMs, and building relationships with followers Collaborate with photographers/videographers to create visually stunning content showcasing our products Develop Instagram Reels, Stories, and carousel posts that drive engagement and product discovery Partner with influencers and brand advocates for authentic content creation Monitor social media trends and adapt strategies for the home decor and lifestyle space Work with artisan partners to share behind-the-scenes stories and craftsmanship processes Track and report on social media metrics: engagement rate, follower growth, reach, and content performance Requirements 2-3 years of social media management experience, preferably in lifestyle, home decor, or luxury brands Exceptional writing skills with ability to adapt tone from elegant to conversational Strong visual aesthetic and understanding of photography/styling for social media Proficiency in content creation tools (Canva, basic video editing apps, scheduling tools) Experience in influencer outreach and collaboration management Understanding of social commerce and shoppable content strategies Ability to work in a fast-paced environment and manage multiple content streams Preferred Qualifications Background in luxury/handcrafted/artisanal product marketing Knowledge of Indian festivals and gifting traditions Experience with Pinterest and YouTube content strategies Basic photography/styling skills Understanding of both domestic and international audience preferences

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