Retention Marketing Specialist

Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible. With strong presence across D2C, marketplaces, and quick commerce , we’re scaling fast — on track to reach ₹100 Cr ARR by 2026 . Our leadership team includes professionals from Bain & Co. and KPMG . Role Overview: We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS . The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV) . Key Responsibilities: Build and execute retention campaigns across WhatsApp, Email & SMS. Develop personalized customer journeys and segmentation strategies. Analyse customer cohorts to uncover reactivation & upsell opportunities. Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV. Collaborate with brand & creative teams for impactful communication. Experiment with fresh, data-backed retention ideas beyond standard playbooks. Qualifications: 1-2 years of experience in retention or CRM marketing , preferably in D2C, beauty, or personal care. Strong copywriting instinct and understanding of consumer psychology. Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ). Analytical mindset; familiarity with LTV, CAC, ROAS metrics. Professional, punctual, and accountable — thrives in a fast-paced startup. Why Join Sotrue: Lead retention for one of India’s fastest-growing beauty brands. Direct collaboration with a high-caliber leadership team . Ownership of strategy + execution in a high-impact role. Fast-track growth in the booming D2C personal care space . Creative, dynamic, and ambitious culture with competitive pay & perks .

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