Marketing Manager

As the Marketing Manager, you will be leading the client based project marketing. You will lead a dedicated team of content writers and designers responsible for the success of a portfolio of hackathons and innovation challenges. This is a hands-on managerial role that requires a blend of strategic campaigns designing, planning, flawless execution, and team mentorship. You will be the go-to expert for ensuring that every project you own hits its registration, engagement, and awareness goals. What You'll Do ● Campaign Strategy & Ownership: Develop and own the end-to-end marketing strategy for assigned projects. Define the target audience, craft compelling messaging, and determine the optimal channel mix to drive registrations and engagement. ● Multi-Channel Execution: Lead your team in executing high-impact marketing campaigns across various channels, including: ● Digital Advertising: Manage budgets and execution for paid campaigns on platforms like Google Ads, LinkedIn, and other social media. ● Email Marketing: Oversee the creation of email nurture sequences, promotional mailers, and newsletters, utilizing segmentation and A/B testing to maximize effectiveness. ● Social Media & Content: Guide the content strategy and social media promotion for each project to build hype and engage the community. ● Team Leadership & Mentorship: Manage and mentor a team of project marketers. Assign projects, set clear performance goals (KPIs), provide regular feedback, and foster their professional growth. ● Stakeholder Collaboration: Serve as the primary marketing point of contact for internal Program Managers. Work in lockstep with them to understand project goals, client expectations, and timelines, ensuring marketing efforts are perfectly aligned with project milestones. ● Performance Analysis & Reporting: Establish a data-driven culture within your team. Track, analyze, and report on key campaign metrics (e.g., Cost Per Registration, Click-Through Rate, Conversion Rate, Channel Performance) to stakeholders, using insights to optimize current and future campaigns. ● Budget Management: Manage and allocate marketing budgets for your portfolio of projects, ensuring maximum ROI and efficient use of resources. You Should Have ● Proven Marketing Experience: 5-7 years of experience in digital marketing, with a strong focus on campaign management and user acquisition. ● Hands-On Channel Expertise: Demonstrated, hands-on experience managing paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads), email marketing platforms (e.g., Mailchimp, SendGrid), and social media marketing. ● Leadership & Mentorship: Prior experience leading a small team or directly mentoring junior marketers is essential. You should be passionate about developing talent. ● Data-Driven Mindset: A strong analytical background with the ability to dive into data, pull out actionable insights, and use tools like Google Analytics to measure performance. ● Exceptional Project Management: The ability to juggle multiple projects, priorities, and deadlines simultaneously without sacrificing quality. You thrive in a fast-paced, project-based environment. ● Strong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively manage expectations with internal stakeholders. ● Bonus Points: Experience marketing to developers, students, or in the tech/Ed-Tech/HR-Tech space is a significant advantage.

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