Performance Marketing Executive

Please share your CV at : jayanta.ghosh@WhatsApp/Call : 9234308465Position: PERFORMANCE MARKETING EXECUTIVELocation: Sector 62, NoidaBudget: 4.80 LPA – 5.40 LPAExperience Required: 2–3 YearsIndustry : EdTech/ E-learningKey Responsibilities :-• Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads.• Manage and optimize performance metrics such as CPL, CTR, ROAS, andlead-to-enrollment ratio.• Conduct audience research, competitor analysis, and A/B testing to refine campaigns.• Build and manage funnels for webinars, demos, and call-booking.• Ensure smooth lead flow across ads, CRM, email automation, and WhatsApp automationtools.• Collaborate with design/content teams to develop high-performing creatives and landingpages.• Set up and manage automation and integrations via tools like Zapier, Pabbly, etc.• Run email marketing automation using platforms such as ConvertKit, ActiveCampaign,Mailchimp, etc.• Execute and manage WhatsApp automation through AiSensy, WATI, or similar tools.• Track, analyze, and report campaign performance using Google Analytics (GA), GoogleTag Manager (GTM), and dashboards.• Ensure accurate setup of tracking pixels, events, and conversion tracking.• Drive campaigns for both client acquisition and in-house agency growth.• Stay updated with the latest PPC and funnel marketing trends, particularly in the EdTechdomain.Preferred Candidate Profile :-• 2–3 years of proven hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.• Strong understanding of funnels (webinar, demo, and call booking).• Experience with Zapier/Pabbly integrations.• Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).• Hands-on experience with WhatsApp automation tools like AiSensy, WATI, etc.• Strong analytical and optimization skills with a focus on CPL, CTR, and ROAS.• Prior experience in EdTech campaigns will be considered a significant advantage.

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