General Manager (Corporate Marketing) – Perfumes

Indian FMCG Group Co hiring for it's Perfume vertical. A Sales & Marketing professional who keeps the caliber to build business. Has Sharp Strategy not just plan but execute over exceeding target/s. -Position Title:- General Manager – Sales & Marketing (Perfumes) -Location:- Noida (Corporate Headquarters) -Reporting To:- Sr. Vice President (Marketing) -Reports:- No direct reports Educational Qualification: - MBA in Marketing (mandatory) Experience Required: 15–20 years of total experience in Sales & Marketing 8–10 years must be in the perfume industry Strong understanding of premium and luxury segments Key Skills & Competencies: Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends) Strategic thinking and execution capabilities Excellent communication and analytical skills Creative mindset for branding, packaging, and product innovations Primary Objectives: - To build and scale the Perfume category for the organization - Lead end-to-end Sales and Marketing operations for perfumes Key Responsibilities: Develop overall product and marketing strategy for perfumes – covering product range, SKUs, pricing, packaging, distribution, and promotion. Engage with multiple sales formats to drive product placement and revenue growth. Conduct competitive scans and provide market intelligence. Oversee consumer research to align with trends and preferences. Collaborate with branding and communication agencies for campaigns and creatives. Innovate on packaging formats for different occasions and consumer segments. Work with perfume vendors for sourcing and development. Design and execute sales promotion plans. Drive sales tie-ups and partnerships to boost market penetration

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