General Manager - Graphic Design (Packaging)

We’re seeking a senior Graphic Design lead to lead the transformation of our packaging strategy—from feature-focused communication to purpose-driven storytelling. This is a high-impact leadership role that blends strategic foresight with creative execution across a portfolio of 17,000+ SKUs.Key Responsibilities:- Strategic Leadership: Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends. - Creative Direction: Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly. - Team & Partner Management: Lead internal design teams and external agencies to deliver scalable, high-performing design systems. - Design Validation: Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools. - Innovation & Trend Forecasting: Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions. - AI Integration: Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity. - Cultural Insight: Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.Ideal Candidate Profile:- 15–20 years of progressive experience in graphic design, including: - 8–10 years at a top-tier design agency - 5–6 years in a senior client-side role at a leading CPG/FMEG company - Proven ability to blend creative excellence with business strategy - Expertise in consumer validation tools (neuro-insights, semiotics, quantitative testing)If your profile match with the requirement share your CV at varsha.tomar@

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