Graphic Designer

We’re Hiring: Graphic Designer (DIRTS) Location:  GT-04, Sector-70, Noida (Work From Office) About DIRTS DIRTS is a wellness & lifestyle brand building products that help people move, feel, and live better—starting with Foot Alignment Socks and barefoot essentials. The Role (Ownership > Hand-holding) Turn lean, one-line briefs into polished, performance-ready creatives—without step-by-step direction. You’ll own typography , layout systems , moodboards , and colorway/variant visuals  (e.g., Banana  and other options) across ads, PDPs, and packaging. What You’ll Do Static Ads:  Ship high-converting static ads for Meta/Instagram/YouTube; deliver 3–5 variations per concept  with crisp hierarchy. Packaging & Dielines:  Create shelf-worthy packaging; export print-ready files + premium mockups. Mockups Library:  Build a reusable library (product, lifestyle, UGC frames) for fast iteration. Design Systems:  Define and maintain type scale, font pairings, spacing grid, color tokens , export specs. Colorways & Variants:  Create consistent creatives and mockups across all product options —including Banana  and additional color/material variants—with clear naming and file organization. Advanced Moodboards (Mandatory):  Produce strategic, annotated moodboards  (visual territories, competitor swipes, palette & type trials, composition studies) using Figma/Milanote/PureRef. Moodboards must justify choices and map directly to testable ad directions. Asset Handoffs:  Deliver layered, organized source files (AI/PSD) + exports and usage notes. AI-First Design (Mandatory) Confident with Adobe Firefly / Photoshop Generative Fill  and at least one of Midjourney / SDXL / DALL·E . Provide prompts + seeds/settings  with each delivery; maintain a shared prompt library  (for reproducible results). Use AI for concept moodboards, background plates, product/lifestyle composites, and cleanup. What We’re Looking For 1+ years  in graphic design (agency/brand preferred) with portfolio covering ads + packaging + mockups . Typography mastery  (choose fonts/pairings, set a type scale, size text confidently). Advanced moodboard creation  with clear rationale and direct translation into creative directions. Proven layout & hierarchy  chops (grid discipline, contrast, scannability). Tools: Illustrator & Photoshop (must) ; After Effects/Figma (nice to have) . Speed without sloppiness (kerning, spacing, exports on point). Not a Fit If… You need direction on which font/size/spacing  for every design. You struggle to produce 3–5 strong variations  from a one-line brief. You can’t build advanced, annotated moodboards  that lead to clear design directions. You avoid AI tools or can’t iterate on prompts effectively. Success Metrics (KPIs) Creative Pass Rate:  % approved without major rework. Turnaround:  Concepts in 24–48 hrs ; finals same/next day  post-feedback. Performance Lift:  CTR / thumb-stop vs. prior benchmarks. Systemization:  Reusable templates + prompt library v1  by week 3. Consistency:  Cohesive type scale, spacing grid, and color usage across variants (incl. Banana  and others). How to Apply Apply via form:  Portfolio must include ads, packaging, mockups  (multi-variation sets get priority). Optional: attach 1–2 AI prompt examples  (prompt + seed + output).

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