Senior Content Writer

Conversion-Driven Copywriting: Write high-converting landing pages, website copy, engaging email campaigns, and WhatsApp marketing funnels designed to turn prospects into enrolled students.Curriculum & Course Content: Craft comprehensive course descriptions, structured syllabi, and targeted FAQs for high-demand IT certifications (AWS, Azure, Cyber Security, CEH, PMP, Agile, DevOps, etc.).SEO & Content Strategy: Develop and execute an SEO-optimized content calendar targeting high-intent keywords (certification prep, exam guides, career growth) to boost organic reach.Research & Simplification: Deep-dive into IT exam patterns and technical syllabi, translating heavy jargon into accessible, persuasive language for our target audience.Cross-Functional Collaboration: Partner closely with the marketing and sales teams to ensure all content aligns with brand voice, business goals, and lead-generation targets.Continuous Optimization: Audit and optimize existing website content to improve search engine rankings and conversion rates.

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