Content Manager - Fiction

Key Responsibilities :Viewership GrowthIdentify and develop high-performing Hindi fiction content formatsDrive consistent growth in views, watch time, and audience engagementRevenue OptimizationOptimize content formats for maximum monetizationIdentify content types that generate higher ad revenue and retentionContent StrategyDecide what type of fiction content should be createdContinuously experiment with story themes, hooks, and narrative stylesPerformance AnalysisAnalyze platform metrics such as watch time, retention, completion rate, and RPMDerive insights and iterate on formats that perform bestContent PackagingWork with editors and designers to improve titles, thumbnails, hooks, and pacingContent PlanningBuild and manage a consistent publishing pipeline for Hindi fiction contentMust-Have SkillsStrong understanding of Hindi fiction storytelling and audience preferencesExperience in digital video content creation and performance optimizationAbility to identify viral content formatsStrong creative instincts and storytelling abilityDeep understanding of watch time, retention, and engagement driversExperience working with social media video platformsGood-to-Have SkillsTeam managementStrong communication and coordination skillsVideo editing or production understandingAbout the CompanyRusk Media is a Gen-Z focused full-stack entertainment company building culturally relevant content across OTT platforms and digital ecosystems. The company develops and produces both scripted and unscripted premium formats for leading streaming platforms including Amazon MX Player and JioHotstar, while also reaching millions of viewers through its digital IPs.a. Rusk Studios:Rusk Studios has produced flagship unscripted properties such as Battleground on Amazon MX Player, India’s first fitness entertainment competition featuring celebrity mentors like Shikhar Dhawan, Rubina Dilaik, Fukra Insaan, Rajat Dalal and Asim Riaz and Engaged on JioHotstar featuring Urfi Javed and Harsh Gujral, a high-engagement reality show exploring modern relationships.b. Alright!In addition to OTT originals, Rusk Media operates Alright, its flagship digital channel and distribution network across YouTube, Instagram, and Facebook, reaching millions of Gen-Z and millennial viewers every month.Why Work with us?Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 7 years and continues the hockey stick as more ambitious minds join us. If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wants to create your path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you.

Apply Now