UX Copywriter

About WishlinkWishlink is a well-funded startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalised shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.Team and InvestorsWe’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.Why Join Us?Exciting ProblemThe way people shop online is changing. Users are tired of spending hours browsing humongous catalogues on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.Immense ScaleIn just 2 years of existence, Wishlink has become one of the biggest creator platforms in India, used by over 1 lac creators helping over 100M people to discover and buy their favourite products. We are doing a monthly GMV of over Rs. 300cr.Stellar TeamWishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun! Job DescriptionWe are looking for a UX Copywriter who can craft clear, human, and purposeful language across our product experiences. You will work closely with product designers, UX researchers, PMs, and marketing teams to ensure every word in the product helps users understand, trust, and take action.This role is ideal for someone who thinks like a designer, writes like a marketer, and reasons like a product strategist.Experience2+ years of experience in UX writing, content design, or product copywritingExperience working on consumer apps, marketplaces or e-commerce productsProven experience writing for in-app flows, including onboarding, CTAs, empty states, error states, and system messagesExperience collaborating closely with design and product teams in agile environmentsResponsibilitiesUX Writing & Content DesignWrite clear, concise, and consistent copy for:Onboarding and activation flowsNavigation, buttons, labels, and tooltipsEmpty states, error states, and success messagesProduct education and guidance surfacesProduct & Design CollaborationHelp reduce friction and confusion through better content structure and hierarchyVoice, Tone & ConsistencyDefine and maintain product voice and tone guidelinesEnsure consistency across product, marketing, and lifecycle touchpointsAdapt tone based on context, user intent, and emotional stateResearch, Testing & OptimisationPartner with UX Researchers to test copy through usability testing and experimentsValidate content through A/B tests, user feedback, and behavioural dataIterate copy based on insights and performance metricsBusiness & GTM SupportCollaborate with marketing and PMM teams on:Feature launches and announcementsIn-app nudges and promptsConversion and retention flowsEnsure product copy aligns with brand messaging and value propositionsRequirements and SkillsWriting & Content SkillsStrong command of microcopy and long-form UX contentAbility to simplify complex concepts into user-friendly languageStrong understanding of information hierarchy and content structureExperience writing for mobile and web productsProduct ThinkingAbility to think in terms of user intent, flows, and edge casesUnderstanding of UX principles, usability heuristics, and accessibility basicsComfortable working with data, research insights, and experimentation resultsKey QualitiesUser empathy: Writes with deep understanding of user mindset and contextClarity over cleverness: Prioritises usefulness over marketing fluffAttention to detail: Cares deeply about words, tone, and consistencyCollaborative mindset: Enjoys working with designers, PMs, and researchersOwnership: Takes responsibility for content quality end-to-endBias for iteration: Comfortable testing, learning, and refining copyStrong communication: Can explain and defend content decisions confidentlyPerks and BenefitsWe are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.Competitive Salary, Generous ESOPs, and Relocation BonusLearning & Development Programs with a Dedicated BudgetCompany sponsored newsletters and booksChatGPT SubscriptionRegular Team OutingsIndustry insights on growing your social media if you are a (aspiring) creatorExperience WishlinkExplore our Creator App: iOS | AndroidExplore our Shopping App: iOS | AndroidFounding TeamShaurya Gupta - Founder & CEODivyansh Ameta - Founder & COOChandan Yadav - Founder & CTOProduct TeamAtul Kumar- Hiring ManagerJatin Nagpal - Product ManagerBhavit Arora- Product ManagerShaurya Singh - Product DesignerAryan Battish - Product DesignerKartik Rao - Product DesignerShafaque Asjad - Visual Designer

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