Copywriter

Job Title: Copywriter Company: Savvytree Location: Chattarpur, Delhi ( Onsite ) Experience: 1-3 yearsApply Via : Savvytree:Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:- Titan World - Helios Watch Store - IFFCO Urban Gardens - Zandu Care - Yamaha Musicto create meaningful content and achieve measurable results.Key Responsibilities:Multi-Format Copywriting : Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.Creative Collaboration : Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.Digital Activation & AV Scripts : Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.Content Calendar Development: Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.Copy Ownership: Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.Deep Customer Research: Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.Strategic Messaging: Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.Trend Integration: Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.Brand Consistency : Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.Required Skills & Mindset:*1-3 years in a digital agency, working across multiple brands (MUST HAVE) * Strong grasp of *direct response copywriting fundamentals*, including:* Stages of market awareness & sophistication * How to build personas, angles, unique mechanisms * Emotional and psychological triggers in buying behavior* Portfolio that includes *performance-driven* copies (ads, landing pages, emails) and *conceptual campaigns*.* Proven experience in writing and ideating content buckets and campaign plans.* Ability to write for *both brand and performance* goals balancing tone with targets.* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

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