Requirements CONSIDERED FAVOURABLY 3 to 5 years of e-commerce experience across D2C, marketplaces, and ideally B2B platforms. Shopify proficiency — you have managed a live store: catalogue, themes, apps, order flows. Marketplace fluency — comfortable navigating seller portals on a daily basis. Performance marketing literacy — able to read Meta and Google reports, identify gaps, and hold an agency to account. Agency management — experience scrutinising external design and advertising teams. CRM and post-sales fluency — review management, logistics coordination, RTO reduction. Strong written communication — for briefs, copy, and product descriptions. Analytical foundation — comfortable with spreadsheets, dashboards, and decisions backed by data. Toys or kids' products background