Assistant Manager - Channel Sales (Inside)

About Hero Vired: Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group?Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.For detailed information, visit Hero ViredTeam: Channel Sales – InsideJob Title :Assistant Manager/Deputy Manager /Manager/Sr. ManagerTeam: Channel Sales - InsideDepartment: Channel Sales - Central TeamLocation: Head Office (Currently Delhi / Eventually Gurugram)Work Model: Work from Office (Remote Channel Partner Management)Experience4 to 6 Years for Assistant Manager/Deputy Manager & 7 to 14 Years for Manager/Sr ManagerBusiness :Online DegreeAbout the Team: Channel Sales - InsideThe team is the central support backbone of our channel partner ecosystem, remotely managing the full spectrum of partner accounts – from dormant accounts that need reviving, to long-tail partners that need nurturing, to new smaller accounts that need structured onboarding and activation.While the field sales team drives relationships on the ground, this team ensures that no partner account is left behind. By blending the consultative instincts of a counsellor with the hustle of a sales professional, this team’s members create scale agnostic of geography.Role OverviewWe are looking for driven and relationship-oriented AM/DM & Manager/Sr. Manager to be the initial members of this central function within out channels sales department. The incumbents will be responsible for remotely managing and growing a portfolio of channel partners for our portfolio of Online Degrees.This role involves reactivating dormant accounts, driving productivity of long-tail partners, onboarding newer and smaller partners end-to-end, and providing counselling and academic guidance support to remote partners. The person will also act as a strategic enabler for the on-field channel sales team by providing backend intelligence and support.Key Responsibilities1. Dormant & Inactive Account ManagementIdentify and map dormant, inactive, and underperforming channel partner accounts across assigned regions.Develop and execute structured reactivation plans to bring dormant accounts back into the revenue funnel.Conduct regular virtual check-ins, performance reviews, and engagement cadences with inactive partners.Track reactivation progress and escalate accounts requiring field intervention to the on-ground team.2. Long-Tail Account ManagementManage a large portfolio of smaller, long-tail partner accounts that individually contribute modest but collectively significant revenue.Design scalable outreach and engagement models suited for high-volume, remote account management.Drive partner productivity through regular product updates, enrollment nudges, and performance conversations.Identify top performers within the long-tail cohort and fast-track them for growth or field team handover.3. Remote Partner Sourcing, Onboarding & ActivationIdentify and evaluate potential new channel partners across assigned geographies through digital outreach, referrals, and lead databases.Conduct end-to-end remote onboarding – from partner agreement execution to training, systems access, and first-enrolment activation.Ensure newly onboarded partners are fully equipped with product knowledge, pricing, eligibility criteria, fee structures, and loan options.Track activation milestones and ensure partners move from onboarding to first revenue generation within defined timelines.4. Counselling Support to Remote PartnersProvide frontline counselling support to channel partners during the sales process – especially for complex queries on programs, eligibility, fees, and financing options.Join partner-prospect calls when required to improve conversion rates and help close high-potential enrolments.Create and share counselling toolkits, FAQs, objection-handling guides, and sales scripts to improve partner self-sufficiency.Conduct virtual training sessions and product knowledge refreshers to keep partner teams sharp and updated.5. On-Field Team SupportAct as the central intelligence hub for the on-field channel sales team – sharing account-level insights, lead data, and partner history.Coordinate with field managers for seamless handover of accounts requiring in-person attention.Assist in planning field activities, partner events, and local engagement drives by providing data and logistical support.Maintain up-to-date CRM records so that field teams can always engage partners with full context.6. MIS, Reporting & CompliancePublish daily, weekly, and monthly MIS reports on partner performance, account health, and pipeline status.Maintain accurate and real-time CRM data hygiene across all accounts.Ensure all channel partners adhere to pricing norms, brand guidelines, and compliance standards.Provide actionable insights to leadership for strategy refinement and portfolio prioritization.Eligibility CriteriaExperience in Channel Sales, Inside Sales, or Partner Management, preferably in EdTech, Higher Education, or Education Services.Demonstrated experience managing channel or partner accounts remotely or in an inside sales capacity.Prior exposure to Online Degree Programs, Executive Education, or Working Professional programs is strongly preferred.Experience managing large, multi-account portfolios (long-tail models) will be a significant advantage.Hands-on proficiency with CRM tools such as LeadSquared, Salesforce, or equivalent.Strong understanding of the education sales funnel – from lead to enrolment – and the role partners play within it.

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