Sales Development Representative - B2B SaaS

Role:Sales Development Representative (SDR) –B2B SaaS Company:Infrasity Location:New Delhi (In Office)About InfrasityInfrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels. Our clients include fast-growing startups in areas like AI infrastructure, platform engineering, developer tools, and cloud automation.Role Overview We are looking for aSales Development Representative (SDR)who will be responsible for generating qualified meetings with DevTools and AI startup teams.This role focuses onoutbound pipeline generationacross email, LinkedIn, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and DevRel leaders. You will work closely with the founder to build and refine outbound strategy and messaging.Key ResponsibilitiesOutbound Campaign ExecutionExecute targeted outbound campaigns using tools such asApollo, YAMM, and Linkedin Send cold email sequences and follow-upsto qualified prospects Maintain daily outreach cadence across multiple mailboxesProspect Research Identify companies using signals such as: recently funded startups hiring signals competitor customers YC / AI infrastructure startups DevTools ecosystem companies Build and maintain prospect lists for outreach campaigns.Campaign TestingTest subject lines, email body copy, and messaging angles Iterate messaging based on open rates, reply rates, and engagement Track performance across vertical campaigns such as: AI infrastructure AI agents FinOps Platform engineering DevToolsPipeline Tracking Maintain weekly reporting including: emails sent LinkedIn outreach open rates replies meetings booked campaign performance Work with the team to refine messaging and improve conversion.Tools Used You will regularly work with: Apollo YAMM LinkedIn Sales Navigator CRM tools Email sequencing platformsSuccess Metrics Success in this role will be measured by: Weekly outreach volume across email and LinkedIn reply rates conversations started Monthly qualified meetings booked pipeline opportunities createdIdeal Candidate1–2 years experience inSDR / outbound sales / BDR Comfortable doing cold outreach at scale Experience using Apollo, LinkedIn Sales Navigator, or similar tools Strong written communication Interest in DevTools, AI infrastructure, or SaaS startups  Bonus if you have experience working with developer-focused companies. Why JoinWork directly with the founder Exposure to fast-growing DevTools startups Opportunity to shape outbound GTM strategy Fast learning environment

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