Sales Development Representative - B2B SaaS

Role: Sales Development Representative (SDR) – B2B SaaSCompany: InfrasityLocation: New Delhi (In Office)About InfrasityInfrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.Our clients include fast-growing startups in areas like AI infrastructure, platform engineering, developer tools, and cloud automation.Role OverviewWe are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with DevTools and AI startup teams.This role focuses on outbound pipeline generation across email, LinkedIn, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and DevRel leaders.You will work closely with the founder to build and refine outbound strategy and messaging.Key ResponsibilitiesOutbound Campaign ExecutionExecute targeted outbound campaigns using tools such as Apollo, YAMM, and LinkedinSend cold email sequences and follow-ups to qualified prospectsMaintain daily outreach cadence across multiple mailboxesProspect ResearchIdentify companies using signals such as:recently funded startupshiring signalscompetitor customersYC / AI infrastructure startupsDevTools ecosystem companiesBuild and maintain prospect lists for outreach campaigns.Campaign TestingTest subject lines, email body copy, and messaging anglesIterate messaging based on open rates, reply rates, and engagementTrack performance across vertical campaigns such as:AI infrastructureAI agentsFinOpsPlatform engineeringDevToolsPipeline TrackingMaintain weekly reporting including:emails sentLinkedIn outreachopen ratesrepliesmeetings bookedcampaign performanceWork with the team to refine messaging and improve conversion.Tools UsedYou will regularly work with:ApolloYAMMLinkedIn Sales NavigatorCRM toolsEmail sequencing platformsSuccess MetricsSuccess in this role will be measured by:Weeklyoutreach volume across email and LinkedInreply ratesconversations startedMonthlyqualified meetings bookedpipeline opportunities createdIdeal Candidate1–2 years experience in SDR / outbound sales / BDRComfortable doing cold outreach at scaleExperience using Apollo, LinkedIn Sales Navigator, or similar toolsStrong written communicationInterest in DevTools, AI infrastructure, or SaaS startupsBonus if you have experience working with developer-focused companies.Why JoinWork directly with the founderExposure to fast-growing DevTools startupsOpportunity to shape outbound GTM strategyFast learning environment

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