Agency Sales

Role OverviewThe Agency Manager – Digital will own revenue generation from agencies beyond the Top 8 networks, with a primary focus on:Onboarding new mid-sized and emerging agenciesActivating dormant agency relationshipsDriving structured, recurring display revenueBuilding scalable digital partnershipsThis is a new revenue creation role, not an account maintenance role.The person will carry independent revenue targets and will be responsible for building a predictable and systematic inflow of digital business.Core MandateBuild a strong, structured revenue pipeline from:Mid-sized independent agenciesBoutique and specialist digital agenciesRegional agenciesPerformance-focused agencies looking to scale into premium displayKey Responsibilities1. Agency Onboarding & ExpansionIdentify and map 30–40 mid and long-tail agencies.Onboard a minimum of 20+ active revenue-generating agencies in the first year.Build structured engagement plans for each agency.Convert transactional buyers into annual or quarterly committed partners.2. Revenue Ownership (Display Heavy Focus)Own and deliver independent digital revenue targets.Drive display monetisation across premium inventory.Increase share of wallet from activated agencies.Create recurring monthly revenue streams instead of campaign-based sporadic inflow.Strong coordination with the direct sales team3. Structured Partnership BuildingBuild rate alignment, incentive slabs and structured deal frameworks.Introduce agencies to bundled display + audience targeting solutions.Create quarterly review mechanisms and pipeline visibility.4. Pipeline & Performance ManagementMaintain strong forecasting discipline.Track:Active vs inactive agenciesRevenue per agencyRepeat ratioCollection cyclesEnsure healthy yield and margin adherence.5. Key Performance IndicatorsNumber of new agencies onboardedActive billing agencies (monthly)Display revenue from mid/long-tail agenciesRepeat business ratioQuarterly revenue predictabilityIncremental revenue vs dormant baseSlab achievement & payout efficiencyIdeal Candidate ProfileExperience6–10 years in digital ad sales.Experience working at a digital publisher, ad network, or large digital platform.Proven track record of driving revenue from:Mid-sized agenciesIndependent agenciesLong-tail agency ecosystemMust have independently closed digital display deals.Skills & CompetenciesStrong hunting mindset.Structured pipeline builder.Deep understanding of:Display formatsCPM modelsProgrammatic vs direct buyingAgency investment cyclesStrong negotiation skills with mid-sized decision makers.Ability to create recurring revenue frameworks.High ownership and target-driven approach

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