Key Account Sales Manager - HORECA

Key Account Sales Manager (HORECA) Location - Delhi NCR, involves travel CTC Range - 13-15 lakhs, work experience - 3-7 years About Swa Artisanal Syrups At Swa , we create 100% Natural Artisanal Syrups that elevate every cocktail, mocktail, iced tea, and craft coffee experience. In a short time, we’ve grown into a Challenger Brand in the F&B space, partnering with iconic clients like Starbucks, Chaayos, Blue Tokai, Third Wave Coffee, Barbeque Nation, Daryaganj , Pyramid group and more. Our work culture is fun, entrepreneurial, and collaborative . Every Swa team member is treated as an owner of our future . We're looking for people with an adventurous spirit , a bold work ethic , and a passion for beverage innovation who thrive in a fast-moving startup environment. Key Responsibilities Key Account Management: Nurture relationships with our prestigious B2B clients across North India to drive retention, satisfaction, and upsell opportunities. New Business Development: Identify and convert new opportunities within the HORECA, QSR, and beverage sectors. Client Engagement: Build deep, consultative relationships with decision-makers and purchasing heads; act as the voice of the customer internally. Innovation & Product Development: Partner with clients and the internal R&D team to co-create new flavors and offerings that align with market trends. Sales Strategy & Execution: Own and deliver on monthly, quarterly, and annual sales goals with a strong focus on quality and consistency. Market Research: Stay ahead of trends in the hospitality and beverage industry to uncover white space opportunities. Travel & Field Work: Regularly travel across North India to meet clients, conduct product demos, attend industry events, and build a stronger Swa presence. Ideal Candidate Profile Degree in Hospitality Management , Food Technology , or related field 4–8 years in B2B Sales / Key Accounts in the F&B, Hospitality, or FMCG sectors Excellent interpersonal and negotiation skills Strong understanding of how hospitality and beverage businesses operate Creative thinker with a passion for product development and innovation Willingness to travel extensively Self-starter with a founder’s mindset – ready to hustle and grow with a young brand Why Join Swa? Work with industry-leading brands and help shape the future of craft beverages in India Be part of a fun, fearless, and flat organization that values initiative Contribute directly to new product development and brand building Ownership, autonomy, and growth – from Day 1

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