Head - Digital Sales -7NShop.com

Head - Digital Sales – Position Overview: The Head for Digital Sales will be responsible for driving revenue growth and expanding the product portfolio of . This role demands a leader who can balance P&L, executional rigor, and category-building foresight. The candidate will play a pivotal role in scaling our direct-to-consumer (D2C) platform while ensuring synergy between our existing portfolio and new product additions aligned with our target consumers. Key Responsibilities: Strategic Growth and Profitability ● Shape the eCommerce vision for and Panacea Biotec, positioning the platform as the preferred marketplace for mothers, children, and wellness-focused consumers. ● Driving sustainable revenue growth while balancing profitability, scale, and consumer trust. ● Expand the product ecosystem by identifying and integrating categories and brands that create long-term synergies with our core consumers. ● Innovate business models (subscriptions, loyalty programs, bundling) to deepen engagement and maximize customer lifetime value. ● Act as a strategic thought partner to the leadership of Panacea Biotec, ensuring e-Commerce growth aligns with the broader corporate vision and future consumer health trends. Marketplace Sales & Partnerships: ● Oversee pricing, promotions. ● Build and strengthen relationships with marketplaces to drive growth. Negotiate commercial terms, visibility packages, and promotional tie-ups. ● Drive revenue growth, category expansion, and preferential placements on partner platforms. ● Collaborate with tech/product/marketing teams on platform enhancements (UI/UX, payment gateways, CRM integration) D2C Platform & Consumer Growth (): ● Provide marketplace insights to guide brand positioning, pricing, and product innovation. ● Identify and lead initiatives to improve repeat purchase rates, retention, and loyalty. ● Onboard new product categories/brands (on ) aligned with consumer needs. Enhance cross-sell and basket-building opportunities. ● Work closely with marketing, supply chain, and product teams to ensure seamless execution of campaigns and product launches. ● Represent in strategic industry forums, partnerships, and trade conversations. Analytics & Reporting: ● Track KPIs: GMV, contribution margin, AOV, conversion rates, CAC, LTV. ● Maintain dashboards and generate weekly/monthly reports. ● Provide insights on consumer behavior, assortment gaps, and pricing trends. Leadership & Teaming (Future Growth) ● Build and lead a digital sales team as the business scales. ● Collaborate with marketing, supply chain, and finance for cross-functional impact. Qualifications & Skills: ● Proven experience in e-commerce/digital sales with both strategic and operational exposure. ● Proven ability to scale D2C platforms and manage marketplaces. ● Strong knowledge of SEO/SEM, digital ads, analytics, CRM, and e-commerce platforms. ● Hands-on, and comfortable with “strategy + execution” ownership. ● Excellent problem-solving, leadership, and cross-functional collaboration skills.

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