Area Sales Manager

Position : Area Sales Manager -Delhi Supervised by : Regional Sales ManagerRole PurposeRole holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.Planning, Strategy & FinancialsUnderstand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand propositionProvide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditionsUnderstand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated areaMonitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gapConduct market research and create reports on future changes in the FMCG business for Sales ManagerOperational/ FunctionalTake responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant reviewEnsure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedulesEnsure optimal inventory management and monitor effectiveness of channel partners in the regionProvide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective stateCoordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated areaPeople/ Self DevelopmentReview and monitor performance of team members’ and provide requisite developmental support/ inputsDrive high performance and recommend training as required for team's continuous developmentDevelop the team and update their knowledge base to cater the organization needEnhance engagement levels of the team, thereby increasing employee satisfaction in the departmentPolicies, Processes and ProceduresEnsure adherence to standard framework and uniform processes for sales and distribution department in allocated areaMonitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etcPropose and develop effective and efficient sales structure to maximize coverage and productivityKnowledge and Experience6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)Education and CertificationsBachelor’s degree . MBA is preferred

Created: 2025-06-22