E-Commerce Marketplace Content & Visual Merchandising Manager

Job TitleGrowth & Sales Execution Manager (Online)LocationHybrid / On-ground + Remote (City-based preferred)Experience2–5 years (D2C, marketplaces, fashion, lifestyle, or early-stage startups preferred)Role OverviewThe Marketplace Content & Visual Merchandising Manager will own how every brand looks and feels on VYLA across social media planning, website banners, collections, and product storytelling.This role ensures that:Best sellers are always highlightedNew launches never get missedThe site feels fresh, premium, and intentional every single weekYou are the bridge between brands, catalog, and marketing.Key Responsibilities1. Social Media Calendar (All Onboarded Brands)Create and manage a monthly social media calendar covering:Best sellersHot-selling SKUsNew collections & dropsFestive / occasion-led editsBalance brand visibility so all onboarded brands get fair exposureAlign calendar with launches, stock availability, and campaignsCoordinate with the marketing team for execution2. Brand & Product StorytellingDecide what product goes live where and whenHighlight:Best sellersHero productsNew arrivalsLimited stock piecesWrite clear content briefs for posts, banners, and collectionsEnsure storytelling matches VYLA’s premium tone3. Website Banners & Visual FlowOwn all site visuals, including:Homepage bannersCategory bannersOccasion & campaign bannersEnsure the site never looks outdatedCoordinate with designers using brand lookbooks and assetsMaintain consistency in:FontsLayout hierarchyVisual rhythm4. Brand Coordination & Asset ManagementCollect and manage:Brand lookbooksCampaign creativesProduct highlightsLaunch calendarsKeep a central repository of brand assetsFollow up with brands to ensure timely content sharing5. Marketplace Curation & ExperienceCurate:“New In”“Best Sellers”“Trending Now”Occasion editsWork closely with catalog ops to ensure correct taggingContinuously improve on-site discovery and browsing experience6. Performance Tracking & OptimizationTrack engagement on:Social postsBanner CTRsProduct visibility vs salesIdentify which storytelling formats perform bestOptimize content calendar accordinglyWhat We’re Looking ForMust-HaveStrong fashion sensibility and visual eyeExperience in content planning or visual merchandisingAbility to juggle multiple brands at onceHighly organized and detail-orientedComfortable coordinating with designers & brandsGood to HaveExperience in marketplaces or multi-brand platformsUnderstanding of user experience (UX)Basic understanding of sales & conversion metricsFamiliarity with tools like Notion, Sheets, Figma, CanvaKPIs & Success MetricsFreshness of site (weekly updates)Brand coverage consistencyEngagement on brand-led contentCTR on banners & collectionsReduction in outdated or missed launches

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