Head of Marketing

Head of Marketing (Brand, Creative & Campaigns)Work Experience: 8 - 12 years Location: New DelhiRole OverviewFraganote is building a modern, accessible luxury fragrance brand.We are looking for a Marketing Head who can build desire through design, storytelling, andcampaigns — someone who can transform the brand into a distinct, aspirational, and highlyrecognizable brand world.This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows upacross every touchpoint.Brand Identity & Design LanguageDefine and evolve visual identity and brand codes. Ensure consistency and premium output across all touchpoints.Campaign Strategy & ExecutionLead high-impact campaigns. Shift from always-on posting to campaign-led storytelling.Content Direction & Creative ControlReplace random UGC with curated, brand-led content. Build a signature content style.Storytelling & Narrative DevelopmentCraft strong narratives around mood, identity, and aspiration.Social Media as a Brand PlatformBuild a cohesive, high-recall social presence focused on aspiration.Creative Production & Art DirectionLead shoots and creative production with premium quality output.Retention (Content-Led Approach)Build editorial-style communication across email and WhatsApp.Collaboration with Growth TeamEnsure brand consistency across performance channels.Team LeadershipLead creative teams and maintain high standards of taste and execution.What Success Looks LikeDistinct brand identity, strong recall, premium perception, and aspirational positioning.Who You Are6–12 years experience in brand/creative roles. Strong sense of design, storytelling, and luxurypositioning.Non-NegotiablesQuality over volume. Consistency and restraint. Strong brand judgment.Important NoteThis is not a performance marketing role. Focus is on building an aspirational brand.

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