Manager of Influencer Marketing

Influencer Marketing at El Sol Strategic Consultants [ESSC]Vision: To have a team lead that thinks and acts like a leader, and is simpatico to El Sol Strategic Consultants' management for the Vision, Values, and Goals.Strategic Leadership & Team Management:• Understand and embody ESSC’s Values, Vision, and Goals, ensuring alignment across all influencer marketing initiatives. • Provide strategic direction and leadership to the influencer marketing team, fostering a culture of innovation, accountability, and high performance. • Mentor and develop team members, enabling capability building, ownership, and consistent output quality. • Establish and enforce processes, policies, and best practices, ensuring seamless execution and operational efficiency across campaigns.Campaign Strategy & Execution Excellence:• Lead end-to-end strategy, ideation, and execution of influencer campaigns with credible creators, ensuring alignment with brand and business objectives. • Oversee the creation and execution of quarterly roadmaps, ensuring timely delivery and high-quality output across all campaigns. • Identify and drive innovative, impactful campaign ideas to stay ahead of industry trends and competition. • Ensure effective categorization and deployment of creators across objectives such as Gen-Z, Gen-Alpha, Buzz, Brand Building, and Sales.Data-Driven Insights & Trend Forecasting:• Leverage consumer insights, campaign data, and market trends to inform strategies and optimize performance. • Drive trend forecasting initiatives to identify emerging content formats, creators, and platform opportunities. • Ensure continuous tracking of new and upcoming SMEs, creators, and industry movements to maintain a competitive edge.Client Success & Retention:• Build and maintain strong client relationships, ensuring consistent value delivery and 100% client retention. • Act as the primary escalation point for client concerns, ensuring timely resolution and satisfaction. • Align campaign strategies with client expectations and business goals, driving long-term partnerships.Partnerships & Talent Ecosystem Development:• Build and nurture relationships with talent agencies, creators, stylists, and key ecosystem partners. • Conduct regular engagements with talent agencies to unlock new opportunities and strengthen collaborations. • Develop and maintain a robust resource bank of creators, agencies, and industry contacts. • Drive negotiations to secure optimal rates and maximize value for clients and the organization.Operations, Compliance & Financial Management:• Oversee end-to-end operational workflows including negotiations, contracts, documentation, invoicing, and payouts. • Ensure all agreements and paperwork are executed accurately and promptly. • Maintain financial discipline across campaigns, ensuring efficiency, transparency, and compliance with ESSC standards.Business Growth & Client Acquisition:• Work closely with the business development and sales teams to drive lead generation, conversion, and customer retention strategies.• Develop targeted marketing campaigns to acquire new clients and deepen engagement with existing ones.• Identify opportunities for cross-selling and upselling services to maximize revenue growth.Reporting, Systems & Database Management:• Ensure timely delivery of campaign and event reports with actionable insights and performance analysis. • Drive the development and maintenance of structured databases for influencers, ensuring daily/weekly updates. • Implement scalable systems for tracking creator performance, campaign outcomes, and resource allocation.Location: New DelhiWorking Hours: 9:30am - 7pmWorking Days: Mon - Fri (Last Saturday of the month is working)

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