Brand Lead

Position: Brand Lead @ Rasta (B3)Location: Gurgaon (NCR), Hybrid (Up to 3 days in-office)Experience: 5+ years | Full-timeApply: | Subject: BL Apply: 2026What we do:At Rasta, we build brands from scratch — strategy to execution. We don’t just create content and run campaigns; we solve business problems. That’s why our clients stick.What you'll do:As a Brand Lead, you’ll run the Brand Solutions team — people, processes, and priorities. You’ll take ownership of up to 6 brands while managing a team of Sr Brand Execs and Brand Execs. You’re expected to:Own the brand narrative, roadmap, and relationshipsLead campaign planning, research, and strategySpot opportunities to upsell, cross-sell, or bring new businessEnsure delivery across scope, timeline, and ambitionStep in wherever needed — escalation, pitch, or pep talkRun monthly reviews and key client conversationsPlan shoots, track content quality, and keep teams alignedMentor, manage, and retain your teamKeep it fresh on the daily — be trend-smart, platform-savvy, and execution-sharpWhat we care about:✅ Objective ownership + structured thinking✅ Team leadership + EQ✅ Proactivity > firefighting✅ Culture fit > everything (we can hire and fire fast)Work culture:Hybrid, up to 16 travel days (12 days in office + 4 client meetings)Paid OT + comp offsSalaries are always on time (proud of doing this for 13 years)High standards, low ego.Hiring Process:Profile ShortlistAssignmentTechnical InterviewCD Interview

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