Brand Manager

Brand Manager – Emerging Supplement & Fitness BrandLocation:Pitampura, Delhi (On-site) Salary:₹50,000 – ₹60,000/monthCompany DescriptionNutristar is a trusted destination for health, nutrition, bodybuilding, and fitness products, catering to diverse fitness goals and preferences. With a growing and loyal customer base, Nutristar focuses on providing high-quality products to promote a healthier lifestyle. The brand has established a strong online presence and engages with its audience through platforms like Instagram, Facebook, and YouTube.Role DescriptionWe are building a new-age supplement, fitness, and lifestyle brand designed for ambitious consumers in the health and performance space. Our focus is on creating a strong brand identity, innovative products, and scalable digital growth.We are looking for a proactive Brand Manager who can help shape and scale the brand from an early stage.Key Responsibilities:Brand Strategy & PositioningDevelop and execute the overall brand strategyBuild and maintain strong brand identity across all platformsMonitor market trends, competitor activity, and consumer insightsHelp position the brand uniquely in the fitness and supplement marketMarketing & Campaign ManagementPlan and oversee digital campaigns across:Meta AdsGoogle AdsInfluencer MarketingSocial MediaCoordinate product launches, promotional calendars, and growth initiativesCollaborate with creative teams for ad creatives, website assets, and social contentProduct Launch & Development SupportAssist in product positioning, packaging concepts, and launch planningCoordinate between marketing, design, and operational teamsSocial Media & Content OversightGuide content strategy for Instagram, website, app, and email marketingEnsure consistency in messaging, visuals, and customer engagementHelp create high-conversion brand narrativesInfluencer & Athlete PartnershipsIdentify relevant creators, athletes, and brand ambassadorsBuild strategic partnerships for visibility and trustEcommerce & Customer ExperienceWork with ecommerce teams to improve:Website brandingProduct pagesConversion funnelsRetention strategiesRequirements:2–5 years experience in brand management, D2C marketing, ecommerce, or digital marketingStrong understanding of branding, paid media, social growth, and influencer campaignsExcellent project management and communication skillsFitness, wellness, or supplement industry understanding is a plusStartup mentality with strong ownership and execution capabilitiesIdeal Candidate:Highly creative yet data-drivenComfortable building systems from scratchCan manage multiple moving parts under lean budgetsGrowth-focused with long-term leadership potentialGrowth:Career growth into senior brand leadershipOpportunity to play a foundational role in scaling a new consumer brandWhy Join?Early-stage brand-building opportunityHigh ownership and strategic influenceFast-paced entrepreneurial environmentPotential for significant long-term career growthImportant Note:This role is best suited for individuals seeking hands-on brand-building experience and long-term growth over traditional corporate structures.

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