Digital Marketing - Google Ads campaign expert

About the RoleGehi & Associates is a premier U.S. Immigration law firm, and we are looking for a highly creative and strategic Script Writer to join our content team full-time. Legal content doesn't have to be boring. Your primary goal will be to translate complex immigration topics, legal updates, and inspiring client success stories into highly engaging, viral-worthy video scripts for platforms like YouTube, Instagram Reels, Facebook, and TikTok.Role: Full time rolecompensation: 40k to 50k inr per month fixed.Experience: 7+ years will be considered.Timings: During afternoon/evening time IST - 4pm to 1am ISTSchedule: Monday to Saturday.Send your resumes/ portfolios at whatsapp: +91 7038002137Roles & ResponsibilitiesUnderstand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.Client Success Storytelling: Interview clients or work with the legal team to draft compelling, emotionally resonant narrative scripts that highlight successful case outcomes (e.g., stopping deportation, winning asylum, securing a Green Card).Campaign Management & Strategy: Planning, executing, and monitoring multi-channel digital campaigns (SEO, SEM, social media, email) to meet business goals.Content Creation & Management: Producing, editing, and distributing engaging content—including blog posts, social media updates, and website copy—to increase brand awareness.SEO & SEM: Optimizing website content and structure for search engines while managing paid advertising budgets on platforms like Google Ads.Data Analysis & Reporting: Tracking key performance indicators (KPIs) such as CTR, conversion rates, and ROI, and using these insights to optimize future performance.Social Media Marketing: Maintaining a strong online presence, scheduling posts, and engaging with audiences across social platforms.Market Research: Analyzing competitor strategies, consumer behavior, and industry trends to stay ahead of the digital landscape.Qualifications & Candidate ProfileA bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.2+ years of demonstrable experience in marketing or digital marketing roles.Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.Excellent analytical skills to understand data, study metrics, and align strategies.Innovative thinker with a keen eye for detail and identifying trends.Strong interpersonal, verbal and written communication skills. .Deep understanding of current social media algorithms, pacing, and what makes a video perform well on YouTube versus Instagram.Strong time-management skills to handle a full-day, 6-day-a-week schedule and consistently meet content production deadlines

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