Senior Associate PR & Media Relations

About the jobCompany DescriptionWarehouse By Mudita, founded in 2016 by Mudita Jaipuria, is a transformative force in the retail industry, dedicated to making designer wear more accessible. With a mission to merge luxury fashion with everyday style, Warehouse By Mudita collaborates with celebrated designers, including Shantanu & Nikhil, Tarun Tahiliani, and Anita Dongre, to bring designer wear within reach of all fashion enthusiasts. Renowned for hosting fashion exhibitions across India, the brand combines innovation, style, and inclusivity to redefine the retail and fashion experience. Join our dynamic team and be part of a movement that brings runway elegance to everyone.Role DescriptionDrive strong brand visibility for Warehouse by Mudita’s events and GPW through strategic media relations, PR seeding with high posting rates, influencer engagement, PR gifs curation and event PR—while ensuring message consistency and cost efficiency.Job Responsibilities1. Media Relations & OutreachBuild and maintain relationships with relevant print, digital, fashion, lifestyle, and business mediaIdentify target media outlets and proactively pitch brand stories, events, and announcementsDraft and distribute press releases and brand communications2. Influencer & PR SeedingPlan and execute PR seeding and influencer gifting aligned with brand positioningCurate high-intent media and influencer lists for PR kits Manage influencer outreach, guest lists, and confirmations for events3. PR Kit Ideation  & Vendor ManagementIdeate aesthetic PR kits for different campaigns citywiseCoordinate PR kit production including vendor management, dispatch, and follow-upsEnsure timely and cost-effective execution of all PR-related logistics4. Event PR & CoordinationAct as the primary PR and media point of contact during eventsFacilitate interviews, media interactions, and influencer coordinationSupport event visibility through strategic media and influencer engagement5. Strategy, Tracking & ReportingTrack industry trends and competitor PR activitiesCoordinate with internal teams to ensure consistent brand messagingPlan and manage PR budgets and vendor costsMaintain PR trackers, media coverage logs, and documentation

Apply Now