Social Media Marketing Specialist

SOCIAL MEDIA EXPERTSOCIAL MEDIA MARKETING SPECIALIST DepartmentMarketing & ContentReporting ToFounder's OfficeLocationGreen Park Extension, New DelhiWorking HoursStandard Shift  |  6 Days a WeekEmployment TypeFull-TimeExperience Required3–6 Years in Social Media / Digital ContentPrimary ExpertiseInstagram (core requirement)Channels ManagedInstagram  |  YouTube  (Multiple pages / handles across platforms)Team SupportIn-house Editor & Photographer already on teamABOUT REDIAL CLINICReDiaL Clinic is a metabolic reversal clinic in South Delhi. We actually reverse Type 2 Diabetes, Hypertension, and Obesity — not manage them, reverse them. Doctor-led, evidence-based, real outcomes. Our clinical work is genuinely compelling. Our social media presence? We are building that now, and we want the right person to own it.We already have an editor and a photographer in the house. What we need is the brain — someone who knows what to make, why to make it, and how to make it hit.WHAT THIS ROLE ISIf your first instinct when you see a trending audio is to already have three content ideas for it — this is probably your kind of role.We are looking for someone who is genuinely obsessed with Instagram. Not just good at it — obsessed. Someone who knows what is heavy on the platform right now, what formats are working, what the algorithm is doing this week, and how to make content that actually gets seen. Instagram is your primary home. You will also manage YouTube across multiple pages and handles.You will work with our in-house editor and photographer to produce content that is clinically credible and platform-native. AI tools are a core part of how you work — not something you are still figuring out. You are expected to move fast, stay ahead, and take the numbers up.There is no rigid monthly calendar framework here. Content needs to go out consistently and deliverables need to be met — but how you get there is yours to figure out. Trends do not wait for planning cycles and neither should you.KEY RESPONSIBILITY AREAS (KRAS)Content Direction & PublishingKeep content going out consistently across Instagram and YouTube — no dark periods, no dry spellsDevelop platform-specific content angles: Reels and carousels for Instagram, long-form and Shorts for YouTubeMap content to what ReDiaL actually stands for — awareness, trust, patient education, and getting people to actStay on top of trending formats, sounds, and cultural moments — and move on them fast when they are relevantBrief the editor and photographer before every shoot — references, vibe, format, and what platform it is going on2AI-Powered ProductionUse AI tools (ChatGPT, Claude, Midjourney, Canva AI, Manas Ai, or equivalent) as a standard part of the content creation workflowUse AI for ideation, hook writing, caption drafting, script outlines, repurposing long-form content into short clips, and generating creative direction referencesStay current on the best AI tools for content production and introduce new tools to the workflow when they improve output quality or speedMaintain a high standard for AI-assisted output — AI helps produce, human judgement defines quality and brand voiceBuild a content repurposing system: one shoot or piece of content should yield multiple formats across multiple platforms3Instagram Management (Multiple Pages)Manage and grow multiple ReDiaL Instagram pages — clinic page, brand page, and any affiliated handlesDevelop a distinct content identity and tone for each page based on its audience and purposePlan, produce, and publish Reels, carousels, stories, and static posts consistently — with no publishing gapsDrive Reels reach and saves as the primary growth levers; monitor what converts to follows and profile visitsEngage with the community — respond to comments, manage DMs related to content, and build audience relationshipsMonitor and analyse Instagram Insights weekly — reach, impressions, follower growth, saves, shares, and profile visits4YouTube Channel ManagementPlan and publish YouTube content — long-form patient stories, doctor explainers, programme walkthroughs, and short-form ShortsWrite or oversee video titles, descriptions, tags, and thumbnails optimised for YouTube SEO and CTRBuild a content series structure that creates repeat viewership and channel authority in the metabolic health spaceCoordinate with the editor for video cuts, pacing, subtitles, and thumbnail productionTrack YouTube analytics: watch time, CTR, subscriber growth, top-performing videos, and drop-off points5Performance Tracking & GrowthOwn the numbers across all platforms and pages — updated regularly, not just when someone asksSet growth targets for reach, follower count, engagement, saves, and video views — and actually hit themDo a regular content review: what landed, what flopped, and what to do more ofDig into competitor accounts, audience comments, and platform data to find what to chase nextShare a clear social media snapshot with the Founder's Office each month — what happened and what is coming6Ads, Funnels & Creatives SupportUnderstand how organic content feeds into paid ad campaigns — and produce ad-ready creatives from the content pipelineCollaborate with the performance marketing team on creative briefs for Meta and Google ads — particularly hooks, thumbnails, and video creativesHave a working understanding of landing pages and conversion funnels — and how social content drives or drops off at each stageIdentify high-performing organic content and flag it for paid amplificationEnsure consistency between organic content, ad creatives, and landing page messaging across all campaignsPLATFORMS & TOOLS — WHAT YOU SHOULD KNOW COLDSocial PlatformsAI Production ToolsAnalytics & PlanningInstagram (Creator Studio, Business Suite)YouTube StudioMeta Business SuiteChatGPT / Claude (scripting, captions, ideation)Canva / Canva AI (creatives, carousels)CapCut / CapCut AI (Reels editing)Midjourney / Adobe Firefly (visuals)ElevenLabs / HeyGen (AI video, voiceover)Instagram & YouTube Native AnalyticsMeta InsightsGoogle Analytics (basic)Notion / Sheets (content calendar)Later / Buffer (scheduling, optional)QUALIFICATIONS & BACKGROUNDREQUIRED3+ years managing brand social media accounts — not just personal pagesDeep, native understanding of Instagram — algorithm, formats, growth mechanics, and analyticsProven track record of growing a channel's reach, followers, or engagement — with numbers to showExperience using AI tools as part of a production workflow, not just experimenting with themAbility to brief and direct a photographer and editor clearly — you do not need to shoot or cut, but you must know exactly what you wantBasic understanding of paid ads, landing pages, and conversion funnels on MetaStrong written communication — captions, scripts, and briefs in both English and HindiPREFERRED (STRONG ADVANTAGE)Prior experience in health, wellness, or lifestyle brand contentYouTube channel management experience — SEO, thumbnails, series structureExperience managing multiple Instagram pages simultaneouslyFamiliarity with health and wellness content regulations and responsible messagingExperience producing or directing video content — Reels, testimonials, explainersUnderstanding of the Indian digital health audience — what resonates, what does notWHO WE ARE ACTUALLY LOOKING FORSomeone who scrolls Instagram and thinks in content. Who sees a patient's result and immediately knows the hook, the format, and the caption. Who does not need to be told what is trending — they already know. Who has opinions about why some Reels die and others blow up. Social media is not a job for this person. It just is what it is.Thinks in formats — instinctively knows if something is a Reel, a carousel, a Short, or a talking headUses AI to move faster and ideate bigger — not to replace the thinkingKnows their numbers cold — reach, best-performing post, and exactly why it workedBriefs the team with clarity before every shoot — vibe, references, format, platformUnderstands that health content needs to build trust before it drives actionDoes not confuse posting volume with actually doing the jobTreats Instagram and YouTube as completely different worlds — because they areIs ahead of the algorithm, not catching up to itHOW PERFORMANCE WILL BE MEASUREDMetricWhat Is MeasuredFollower GrowthMonth-on-month follower growth across all pages and channelsReach & ImpressionsTotal non-follower reach — primary indicator of discoverabilityEngagement RateSaves, shares, comments, and likes as a percentage of reachReels / Video PerformanceAverage views, watch time, and shares on short and long-form videoPublishing ConsistencyContent going out regularly with no dry periods — deliverables metYouTube Watch Time & CTRAverage view duration and click-through rate on thumbnailsAd Creative PerformanceCTR and quality score on Meta creatives produced from organic contentWHAT WE OFFERFull creative ownership — the strategy, the ideas, the execution — it is yours to runAn editor and photographer already in-house — no agency back-and-forth, no waiting on vendorsA brand with real clinical outcomes — patient stories, doctor credibility, and results that are genuinely worth posting aboutDirect access to doctors and patient journeys — a content goldmine most brands would kill forA founder-led team that moves fast, takes social seriously, and will not micromanage your feedCompetitive pay with a clear path into a Head of Content or Marketing Lead roleTo ApplySend your CV, portfolio, and links to social media accounts you have managed to:Call or WhatsApp: +91 98999 70725Nikhil Grover  |  Founder's Office, ReDiaL Clinic

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