Performance Marketing & Growth Executive

KEY RESPONSIBILITIESPaid Advertising - Meta & GoogleOwn Meta Ads (Facebook + Instagram) end to end - strategy, audience building, campaign setup, execution, and optimisationOwn Google Ads - Search, Shopping, and Display - from keyword strategy through to conversion trackingBrief the team on creatives needed for ads - formats, hooks, messaging, and CTAsContinuously test and iterate on ad creatives, audiences, and placements to improve ROASWeekly and monthly reporting - ROAS, CAC, conversion rates, and spend efficiencyWhatsApp MarketingExecute WhatsApp broadcast campaigns in line with the monthly marketing calendarManage list segmentation, scheduling, and send logisticsTrack message performance - open rates, click-through, and conversion from WhatsApp campaignsAnalytics & Reporting InfrastructureBuild and maintain performance dashboards across Meta, Google, and WhatsApp channelsSet up and manage UTM tracking, attribution models, and Shopify integration post-migration/ Woocommerce Translate data into clear insights and actionable recommendations for the teamMarketplace & Platform ExpansionResearch and set up Mapcha's presence on relevant marketplaces Manage listings, run platform-specific ads, and track stockists performanceIdentify new platforms and growth opportunities as the brand scalesMerchandiser CollaborationWork closely with the Merchandiser to align campaigns with product availability and sell-through prioritiesPush hero products and slow-movers strategically through performance channelsEnsure ad creative briefs reflect the right products at the right timeOrganic & SEO • On-page SEO across the website (in coordination with Garima) • Keyword research, blog/content briefs handed to creative team • Track organic rankings and traffic growthSKILLS & EXPERIENCE2-3 years in a performance marketing, growth, or digital marketing roleHands-on experience with Meta Ads Manager and Google Ads - not just reporting, but actual executionStrong analytical skills - comfortable with data, attribution, and building dashboardsExperience with Shopify/ Woocommerce platforms is a strong plusCreative briefing ability - knows what makes a good ad even Self-starter who can own a channel independently without hand-holdingWHAT MAKES THIS ROLE UNIQUEThis is not a siloed ads role. You'll sit at the intersection of data, creative, and product - with a direct line to business outcomes. As Mapcha scales, this role grows with it.Please share your resume at ABOUT MAPCHAMapcha is a design studio based in New Delhi, celebrating the rich cultural heritage and artistic traditions of the Himalayan communities. Drawing inspiration from the region's diverse cultures and natural beauty, we craft high-quality products that blend ethnic aesthetics with contemporary minimalism.

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