Manager / Senior Manager - International Marketing (India Operations) - For HATIL - Job ID : 1473035

HATIL is looking for Manager / Senior Manager - International Marketing (India Operations)Job Description / ResponsibilityMarket Strategy & Business DevelopmentDevelop and implement an annual business plan and marketing strategy tailored to the Indian market.Identify and evaluate potential cities and regions for entry, expansion, and distribution network setup.Conduct competitive benchmarking against Indian and international furniture brands.Forecast annual and quarterly sales targets; prepare budgets for Indian operations.Sales & Distribution ManagementEstablish and manage a strong network of distributors, dealers, and multi-brand outlets (MBOs) across Tier-1 and Tier-2 cities.Identify and onboard channel partners aligned with HATIL’s brand values.Monitor partner performance; provide training, support, and marketing collateral to achieve targets.Explore and manage Exclusive Brand Outlets (EBOs) and shop-in-shop concepts in high-footfall locations.Drive project sales by engaging architects, interior designers, hotels, and corporates for bulk contracts.Brand Management & CommunicationAdapt global campaigns to suit Indian cultural context and consumer preferences.Plan and execute BTL activities: exhibitions (e.g., Index, AceTech), events, and residential welfare association meets.Oversee localization of catalogs, marketing materials, and digital content.Manage digital marketing initiatives for India, including social media presence and influencer collaborations.Product Strategy & FeedbackGather market intelligence on product preferences, pricing sensitivity, and regional design trends.Liaise with product development teams in Bangladesh to suggest India-specific modifications.Monitor inventory levels to ensure optimal stock availability in the Indian supply chain.Team Leadership & CoordinationBuild and lead a local sales/support team in India (if applicable).Coordinate with logistics and supply chain teams for timely delivery and installation.Ensure compliance with Indian import regulations, taxation (GST), and legal requirements.Reporting & AnalysisPrepare and present monthly reports on sales, market trends, competition, and ROI of marketing spends.Track KPIs such as market share, revenue growth, and brand awareness.Educational RequirementsMaster of Business Administration (MBA) in MarketingBachelor of Business Administration (BBA) in MarketingFluent in Hindi (written and verbal) is must.Professional proficiency in English.Experience Requirements8 to 15 year(s)The applicants should have experience in the following business area(s):Travel Agent,Agro based firms (incl. Agro Processing/Seed/GM),Real Estate,Group of Companies,Furniture ManufacturerAdditional RequirementsStrong understanding of Indian consumer psyche and regional diversity.Established network within the Indian furniture, dealer, and architect community (preferred).Willingness to travel extensively (100% within India).Excellent negotiation, communication, and presentation skills.Ability to work independently in a remote/matrix reporting structure.Data-driven mindset with proficiency in MS Office and CRM tools.Job LocationIndia

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