Social Media Manager

Experience: Minimum 2–4 YearsWork Location: Rajouri GardenKey Responsibilities• Develop and execute comprehensive social media strategies aligned with overall marketing and business goals. • Manage, grow, and optimize the company’s presence across platforms such as Instagram, Facebook, Twitter, LinkedIn, and other relevant channels. • Plan, create, and oversee high-quality content including posts, reels, stories, and campaigns to drive engagement and brand awareness. • Lead influencer marketing initiatives — identify relevant influencers, manage collaborations, negotiate deals, and build long-term partnerships. • Oversee content creation end-to-end — from ideation and planning to execution and publishing. • Write compelling, creative, and brand-aligned copy for social media, campaigns, and digital platforms. • Analyze social media performance using analytics tools, generate reports, and optimize strategies based on insights. • Collaborate closely with design, marketing, and sales teams to execute integrated campaigns. • Conduct market research, competitor analysis, and trend tracking to identify growth opportunities. • Ensure brand consistency in tone, messaging, and visual identity across all platforms. • Manage social media calendars, scheduling, and timely posting. • Guide and support content shoots; being camera-friendly is an added advantage. • Stay updated with the latest social media trends, tools, and platform updates. • Lead brainstorming sessions and introduce innovative ideas to improve engagement and reach. • Create engaging content (reels, short videos, posts, captions, stories) for Instagram, YouTube, and other digital platforms.• Plan and execute monthly content calendars aligned with brand objectives.Skills & Qualifications• Minimum 2–4 years of experience in social media marketing.• Strong understanding of all major social media platforms and their algorithms. • Excellent content writing and copywriting skills. • Proven experience in influencer marketing and campaign execution. • Strong creative thinking and content ideation ability. • Knowledge of analytics tools (Meta Insights, Google Analytics, etc.). • Good leadership, communication, and organizational skills. • Ability to manage multiple projects and deadlines efficiently. • Basic knowledge of content creation (photos/videos) and being camera-friendly is a plus.

Apply Now