Performance Marketing Manager (Home Appliances/Consumer Durables)

Opportunity with a Home Appliances Brand!Role: Performance Marketing Industry: Home Appliance/Consumer DurablesLocation: DelhiWork Mode: WFOExperience: 4+ YrsEducation: MBACTC: Up to 20 LPANotice Period: Max 1 MonthRole OverviewWe are looking for a strategic and outcome-driven Performance Marketing Manager who will own the overall paid growth charter with a strong focus on ROI, profitability, and scalable customer acquisition. This role goes beyond campaign execution and requires a deep understanding of business metrics, marketing efficiency, and long-term growth levers.Key ResponsibilitiesOwn and drive the performance marketing strategy aligned with overall business goals including revenue, profitability, and market expansionPlan and allocate multi-channel budgets to maximize ROI, ROAS, and contribution margins, not just top-line growthBuild scalable customer acquisition frameworks by identifying high-impact channels, audiences, and funnelsLead full-funnel optimization—from awareness to conversion to retention—with a strong focus on improving unit economics (CAC vs LTV)Analyze marketing performance and derive actionable insights to improve efficiency, incrementality, and attribution accuracyDrive experimentation roadmap across channels, creatives, landing pages, and audience cohorts to unlock growth opportunitiesCollaborate with product, analytics, and business teams to align marketing efforts with pricing, product positioning, and customer lifecycle strategiesEvaluate and implement attribution models to better understand channel contribution and optimize spend allocationIdentify new growth opportunities including emerging platforms, partnerships, and performance channelsBuild dashboards and reporting frameworks for leadership to track performance against key business metricsKey Metrics OwnershipReturn on Ad Spend (ROAS)Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)Marketing Contribution MarginRevenue Growth & Payback PeriodFunnel Conversion Rates & Incremental LiftRequirements5–9 years of experience in performance marketing / growth marketing with a strong strategic orientationProven track record of driving ROI-led growth and managing large-scale marketing budgetsStrong understanding of unit economics, attribution models, and marketing analyticsExperience in scaling digital-first or D2C brands with a focus on profitabilityAbility to translate business objectives into marketing strategies and execution roadmapsAdvanced analytical skills with hands-on experience in tools like Google Analytics, attribution platforms, and BI toolsStrong stakeholder management and cross-functional collaboration skills

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