Social Media Coordinator supporting RMIT University

Position Title: Social Media Coordinator supporting RMIT University Experience: 3+ years Location: New Delhi, India About OneStep Global:  OneStep Global, a market entry firm specialized in the higher education sector. OneStep Global helps global universities, colleges, government organizations to land and expand across Asia, through stake holder management and in country representation. OneStep Global has been working with some very prestigious universities and colleges across the world. The solutions vary from market development, market entry and market presence.  About RMIT: RMIT is a global university of technology, design and enterprise in which teaching, research and engagement are central to achieving positive impact and creating life-changing experiences for our students. One of Australia’s original educational institutions founded in 1887, RMIT University now has 83,000 students including 12,000 at postgraduate level. The University enjoys an international reputation for excellence in professional and vocational education, applied and innovative research, and engagement with the needs of industry and the community. With three campuses in Melbourne (City, Brunswick and Bundoora), two in Vietnam (Hanoi and Ho Chi Minh City) and a centre in Barcelona, Spain, RMIT is a truly global university. RMIT also offers programs through partners in Singapore, Hong Kong, mainland China, Indonesia and Sri Lanka, and enjoys research and industry partnerships on every continent. RMIT prides itself on the strong industry links it has forged over its 130-year history. Collaboration with industry is integral to the University’s leadership in applied research and education, and to the development of highly skilled, globally focused graduates. We are a 5-Star university under the QS Stars international evaluation system and are 16th in the world among universities less than 50 years old (2016–17 QS Top 50 Under 50 index). In the 2016 QS World University Rankings by Subject, RMIT is 16th in the world (highest ranked in Australia) in Art and Design, and 36th in the world (fourth highest in Australia) in Architecture and the Built Environment. We are also among the world’s top 100 universities in Engineering (Civil and Structural; Electrical and Electronic; and Mechanical, Mechanical, Aeronautical and Manufacturing); Accounting and Finance; and Business and Management Studies). Our research was ranked among the best in the world in the 2015 Excellence in Research for Australia evaluation. RMIT was rated “well above world standard” in 13 fields and “above world standard” in a further nine fields. The Role:  The Social Media Coordinator, ISC, reports directly to the Social Media Manager and is responsible for implementing and delivering a social media marketing plan to support market engagement and activations within ISC, Sri Lanka, Bangladesh and potentially other regions in proximity to the ISC. The position collaborates with various internal and external stakeholders to assist in the development of social media marketing initiatives, content and campaigns to engage and foster connections with international audiences. Key Accountabilities: ·      Contribute to developing and executing a social media marketing strategy for both organic and paid media with a focus on audience engagement within the ISC. This includes working with the internal communications team on the media and publishing calendar, content planning, reporting and overseeing social customer service. ·      Effectively engage with cross-functional teams to drive successful strategy development and execution. ·      Develop initiatives that enable high quality, responsive and effective customer conversion and service to international audiences via social media marketing. ·      Identify opportunities and facilitate integration of social content into campaigns and marketing collateral (print and web) as per target markets and relevant cohorts to maximize attraction of ISC audiences. ·      Develop ideas and produce high quality static and video content that is tailored to the unique requirements and audience behaviours of each social media platform, ensuring alignment with the specific objectives and messaging of each campaign. ·      Ability to film and edit where necessary, whilst also writing detailed briefs for the video production team for more polished content when required. ·      Communicate strategies and ROI results to senior management on a consistent basis. ·      Work closely with Brand and Segment and Campaign Managers to support key acquisition activity and brand activity ensuring consistency of messaging. ·      Establish close relationships with key stakeholders, to increase University responses to opportunities within international markets. Person Specifications: ·      Demonstrated social media marketing experience required. Social Media Marketing experience in the education or tertiary education sector will be highly regarded, but not mandatory. This should include experience in student marketing or recruitment and a proven track record in digital and social media marketing. ·      Solid understanding of developing and optimising marketing campaigns (online and offline), communications, strategy formulation and implementation. ·      Demonstrate a comprehensive understanding of all major social media platforms and proactively provide best practice recommendations to optimise content performance, engagement, and brand presence across each channel within the ISC market. ·      Excellent interpersonal skills, including: ability to convey information; negotiate with a variety of people to achieve outcomes; highly developed presentation skills; managing people in project or task teams; and ability to maintain productive relationships with international contacts. ·      Demonstrated ability to lead and manage staff, including highly developed planning and work organisation skills, and demonstrated ability to manage performance, work targets, critical deadlines and work outputs. ·      Well-developed skills in gathering, maintaining, analysing, reporting on and presenting information in a variety of formats and for a variety of purposes. ·      Ability to research and write social media content, reports, web information, and copy for online publications and advertising, as needed. Qualifications A tertiary qualification in Advertising, Marketing, social media Marketing or a related field is required. Availability and start date:  Immediate, however any notice period for the right candidate will be honored. NOTE:  Able to work occasional ‘out-of-hours’ and weekends at peak times. Willingness to travel when required within India and potentially to other countries (a valid passport being the expectation). OneStep Global is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation .

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