Performance Marketing - D2C

Performance Marketer Office Location – New DelhiOn- site (Full – time) role About Fraganote Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn’t a product — it’s identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.Yes, we’ve turned popcorn into a perfume. Yes, it smells unexpectedly addictive.We operate somewhere between a fragrance lab and a creative studio.Music is always playing — playlists are curated, not shuffled.Perfume trials spark serious debate.Ideas are tested quickly.Ownership is assumed.And every last Friday of the month is “Fun Friday” — which has been known to include highly competitive Street Fighter battles on a PS5.We move fast. We think long-term. And we care deeply about building something iconic.If you’re excited about shaping a modern Indian fragrance house — not just participating in one — you’ll feel at home here.Key Responsibilities Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retentionPlan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growthLeverage your Q-commerce and E-commerce experience to craft real-time, demand-responsive strategies across products and locationsCollaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behaviorImplement and analyze A/B tests for creatives, landing pages, and audience segmentsWork closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagementOwn attribution modeling and reporting using tools.Requirements4-7 years of performance marketing experience, with at least 2 years in D2C brand.Deep understanding of the Q-commerce and e-commerce funnel, from local targeting and app installs to instant conversions and reorders.Proven track record managing significant budgets and delivering scalable, ROI-positive growth.Ability to make data-driven decisions in a real-time, performance-heavy environmentStrong creative judgment and ability to guide high-performing ad creatives.Convert complex campaign data into simple insights for founders or product teams.

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