Brand Manager – Brand & Creative

Brand Manager – Brand & CreativeLocation: Delhi NCR | Experience: 6–10 years (minimum 6 years) | Reports to: Head of MarketingRole OverviewThe Brand Manager is the custodian of Pearl Academy’s digital-first brand system. This role defines how the brand looks, sounds, and scales across platforms, campaigns, and experiences. All physical expressions are adaptations of a central digital brand system.Key Responsibilities Brand Strategy & Narrative- Own brand voice, tone, and narrative system- Translate institutional strategy into brand storiesCreative Direction & Campaigns- Lead campaign thinking and creative direction- Approve all brand-led creative outputsDigital-First Brand Surfaces- Website brand expression- Campaign KVs, films, digital assets- Event brand expression and automation toneMedia & Channel Understanding- Good understanding of media buying across digital and offline platforms (digital, OOH, print)- Ability to evaluate media plans and ensure alignment with brand strategyAgency & Partner Management- Manage creative partners- Collaborate with UI/UX and senior designBrand Governance- Maintain brand guidelines and asset libraries

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