Brand Manager

Job Title: Brand ManagerLocation: Netaji Subhash Place, Delhi, India Experience: 4-7 yearsRole Overview:We're seeking a digitally-savvy Brand Manager with a digital-first mindset to lead brand strategy and execution. You'll be responsible for conceptualizing and executing comprehensive 360° campaigns that leverage digital channels while integrating traditional touchpoints seamlessly.Key Responsibilities:1. Digital-First Campaign Management-· Develop and execute 360° integrated marketing campaigns with digital at the core· Lead digital strategy across social media, influencer marketing, e-commerce, performance marketing, and content creation· Drive brand awareness, engagement, and conversions through innovative digital campaigns· Leverage data analytics and consumer insights to optimize campaign performance2. Brand Strategy & Planning-· Own the brand's P&L and drive business growth targets· Develop annual brand plans with a strong emphasis on digital channels· Identify emerging digital trends and platforms to keep the brand ahead of the curve· Create compelling brand narratives that resonate across digital and offline platforms3. Campaign Execution-· Plan and execute 360° campaigns spanning social media, e-commerce, influencer collaborations, PR, retail activations, and traditional media· Collaborate with creative agencies, digital partners, and internal teams to deliver best-in-class campaigns· Manage campaign budgets and ensure optimal ROI across all channels· Coordinate product launches with integrated digital and offline strategies4. Digital Ecosystem Management-· Drive the brand's social media strategy and content calendar· Partner with e-commerce platforms (Nykaa, Amazon, Flipkart, etc.) for brand visibility and sales growth· Build and manage influencer partnerships and user-generated content campaigns· Monitor digital conversations and manage online brand reputation5. Analytics & Performance-· Track and analyze campaign performance using digital analytics tools· Generate insights from data to inform future strategies· Monitor competitor activities and market trends in the digital space· Present performance reports and recommendations to leadershipWhat We're Looking ForMust-Have:· 4-7 years of brand management experience, preferably in cosmetics, beauty, or FMCG· Strong digital-first mindset with proven experience in digital marketing and 360° campaigns· Deep understanding of digital channels: social media, influencer marketing, performance marketing, SEO/SEM· Experience working with e-commerce platforms and D2C strategies· Excellent analytical skills with proficiency in digital analytics tools (Google Analytics, social media insights, etc.)· Strong project management skills with ability to manage multiple campaigns simultaneously· Creative thinking with strong execution capabilitiesGood to Have:· MBA from a premier institution· Experience with beauty/cosmetics category· Knowledge of content creation and video marketing· Understanding of marketing automation tools· Experience managing agency partners and cross-functional teamsWhat You'll Bring:· Passion for beauty and cosmetics industry· Data-driven decision-making approach· Entrepreneurial mindset with ownership attitude· Strong communication and presentation skills· Ability to thrive in a fast-paced, dynamic environment· Native understanding of digital consumer behaviorWhy Join Mars Cosmetics?· Be part of a rapidly growing beauty brand· Lead innovative digital-first campaigns· Work with a passionate, creative team· Competitive compensation and benefits· Opportunity to shape brand strategy and make real impact

Apply Now