B2B Performance Marketing Manager (Paid Ads)

About ShiprazorShiprazor is a technology-led logistics and checkout platform helping eCommerce brands and merchants across Africa streamline cross-border shipping, fulfillment, and one-click checkout. Shiprazor enables businesses to improve conversion, reduce logistics friction, and scale efficiently through a unified, data-driven platform.​Role overviewThe person will own and scale Shiprazor’s paid acquisition engine for business customers, driving high-intent leads, opportunities, and revenue pipeline across products such as cross-border logistics, and domestic shipping. The role is highly performance-focused and works closely with sales, growth, and product teams to hit aggressive growth and CAC targets.​Key responsibilitiesPlan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms to acquire qualified B2B leads (D2C brands, online retailers, SMEs, and enterprises across South Africa.Design and manage full-funnel campaigns mapped to personas (founders, eCommerce heads, operations/logistics leaders, growth leaders) and funnel stages (awareness, consideration, evaluation, decision.Collaborate with sales/SDR and partnerships teams to define ICPs, target segments, and qualification criteria, building tight feedback loops to continually improve lead quality and conversion.Own landing page and funnel performance for core Shiprazor solutions, including messaging, forms, tracking, and conversion rate optimization for each segment and use case.Run structured A/B tests on creatives, audiences, offers, and bidding strategies to improve CTR, CVR, CPL, CAC, and payback period across channels.Set up and maintain tracking, attribution, and reporting across analytics and CRM tools to measure MQLs, SQLs, opportunities, and pipeline influenced by paid media.Manage and forecast monthly paid media budgets with clear accountability for ROI and efficiency, reallocating spend dynamically based on performance.Partner with content and product marketing to develop performance assets such as case studies, sector-specific playbooks, webinars, and lead magnets tailored to eCommerce and logistics buyers.Stay current on platform updates, targeting options, privacy changes, and B2B performance trends, and proactively propose new channels and experiments for Shiprazor’s markets.Requirements4–7 years of hands-on performance marketing experience, with at least 3 years focused on B2B lead gen for SaaS, fintech, logistics-tech, or eCommerce enablement products.Demonstrated track record of owning multi-channel paid acquisition and delivering pipeline and revenue outcomes, not just traffic or signups.Deep expertise with Google Ads (Search, Display, Video) and LinkedIn Ads for high-intent B2B campaigns; experience with Meta and other paid channels (e.g., programmatic, niche directories) is a strong plus.Strong understanding of B2B funnels, lead lifecycle, scoring, and nurture journeys, and how paid media integrates with outbound, events, and lifecycle marketing.Experience working with analytics and marketing/CRM stacks (e.g., GA4 or similar, tag management, marketing automation, CRM) to set up tracking, attribution, and performance dashboards.Comfort managing meaningful monthly budgets with strict CAC and payback targets, and experience presenting performance insights and recommendations to leadership.Data-driven mindset with strong skills in Excel/Sheets and the ability to translate data into clear actions and experimentation roadmaps.Excellent written and verbal communication skills and ability to collaborate with sales, product, design, and leadership in a fast-paced startup environment.Nice-to-haveExperience marketing to D2C brands, online retailers, and SMEs in emerging markets, especially Africa or similar geographies.Prior experience in logistics, supply chain, cross-border trade, or eCommerce platforms.Exposure to account-based marketing (ABM) and running campaigns on curated account lists by geography, vertical, or revenue band.

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