Executive – Marketing Innovation, Organic India

As Executive - Marketing innovation for Organic India, the incumbent will support the innovation process by coordinating activities, assisting cross-functional teams, and helping ensure timely execution of new product launches. This role is integral to accelerating innovation and supporting business growth through effective project executionWhat are the Key Deliverables in this role ? Financial OutcomesAssist in identifying opportunities for new product launches and range extensions.Support tracking of launch performance metrics and provide data for reporting.Help monitor inventory levels and support cost control initiatives related to new products.Customer ServiceAssist with go-to-market activities in collaboration with Ecom, Modern Trade, and General Trade teams.Coordinate with cross-functional teams to ensure smooth project delivery from concept approval to market launch.Gather feedback from sales teams and consumers post-launch; share insights with relevant stakeholders.Internal ProcessesHelp prepare marketing materials and brand assets such as packaging mock-ups or product information sheets.Work with agencies and internal teams to support timely project execution.Collect and analyze consumer trends data to identify potential innovation ideas.Innovation and LearningParticipate in brainstorming sessions for new product ideas.Support the documentation and tracking of innovation projects through various stages.Stay updated on industry trends to contribute fresh perspectives during team discussions.What are the Critical success factors for the Role ?1-3 years of marketing experienceExperience supporting product launches or project coordinationBachelor’s degree (MBA or equivalent preferred but not mandatory)What are the Desirable success factors for the Role ?Strong communication and teamwork skillsExposure to consumer goods industry is an advantageAbility to organize information and manage multiple tasks efficientlyAnalytical mindset: comfortable working with data and consumer insightsCreative approach to problem-solving

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