Sr Manager - E-commerce Marketing

Job Summary: -We are seeking an experienced and data-driven E-commerce Marketing Manager to lead our online marketing strategy, drive traffic to our digital platforms, and boost online sales performance. This role requires a deep understanding of digital marketing, performance analytics, customer behaviour, and e-commerce ecosystems.Roles & Responsibilities: -Strategy & PlanningDevelop and execute comprehensive digital marketing strategies for e-commerce growth across marketplaces (Amazon, Flipkart, etc.) and D2C channels.Collaborate with cross-functional teams (product, sales, creative, operations) to align marketing efforts with business goals.Performance MarketingManage and optimize campaigns across platforms (Google Ads, Meta, Affiliate, Influencer, Email, SMS).Leverage SEO/SEM, display advertising, remarketing, and conversion optimization to drive ROAS and reduce CAC.Marketplace ManagementOversee product listings, keyword optimization, A+ content creation, and promotions on marketplaces.Build and maintain strong relationships with category managers and platform account managers.Content & BrandingWork with creative teams to plan and execute campaigns that enhance product visibility and brand recall.Manage digital content calendar for promotions, new launches, and festive campaigns.Analytics & ReportingAnalyse website and campaign performance using tools like Google Analytics, Meta Business Manager, etc.Monitor KPIs such as traffic, conversion rate, cart abandonment, AOV, and customer LTV; recommend data-backed optimizations.Qualifications & Experience:Bachelor’s degree in Marketing, Business, or related field; MBA preferred.8 - 10 years of experience in digital marketing/e-commerce roles, preferably in B2C brands.Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce), and marketplaces (Amazon, Flipkart, Nykaa, etc.).Proficient with tools like Google Ads, Facebook Ads Manager, GA4, SEMrush, HubSpot, etc.

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