Performance Marketing Manager

About Hero Vired:Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group?Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.For detailed information, visit Hero ViredRole : Performance Marketing ManagerJob Type: Full Time Work Tyoe: Work From Office Location: New Delhi (Sultanpur)Experience: 6 - 8 years Role OverviewHero Vired is seeking a Performance Marketing Manager to own end-to-end user acquisition and CRM-led growth. This role requires strong hands-on execution across paid marketing platforms and lifecycle marketing tools, with a sharp focus on lead quality,conversions, and business impact.Key Responsibilities:Performance MarketingPlan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn AdsDrive lead volume while maintaining optimal CPL, CVR and ROASWork closely with creative, tech/product and sales teams to improve funnel performanceConduct daily monitoring and proactive optimizationsCRM & Lifecycle MarketingOwn CRM platforms such as WebEngage, CleverTap, or MoEngageBuild and manage lead nurturing journeys via Email, WhatsApp, Push, and SMSImprove CRM CPL, and lead-to-conversion rates, revenue attributionAlign closely with sales teams to improve closures and follow-upsAnalytics & ReportingTrack performance using GA4, CRM dashboards (LeadSquared preferred), and internal reporting systemsPrepare daily, weekly, and monthly performance reportsEnsure clear attribution between marketing and CRM metricsSkills & Experience6-8 years of experience in performance marketingHands-on expertise with CRM tools like WebEngage, CleverTap, or MoEngageStrong understanding of digital marketing funnels and attributionSound knowledge of pixels, Google Tag Manager and other MarTech toolsAnalytical mindset with strong execution skillsGood to HaveExperience in EdTech or consumer internet companiesExposure to WhatsApp-based automation and retention marketingFamiliarity with server-side tracking and conversion APIs

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