Head of Marketing (Founding Team | CMO Track)

About Gut ClinicAt Gut Clinic, we’re reimagining how India experiences gastro and liver care. Founded by leading Gastroenterologists and healthcare professionals, our mission is to bring high-quality, ethical, and patient-centered digestive care closer to home.From our first center in East Delhi to our upcoming flagship center in South Delhi, we’re building a network that unites clinical excellence, advanced diagnostics, and nutrition under one roof. Our founding team brings together expertise from McKinsey, Max Healthcare, and NID to build a patient-first institution.Role OverviewWe are looking for an entrepreneurial, /"full-stack/" marketer to be our first marketing hire. This is not a role for a pure strategist or a manager of agencies; it is a role for a builder.Initially, you will own the strategy, but more importantly, you will own the execution. For the right candidate, this is a clear and direct track to a CMO role. We are looking for someone who wants to earn that title by proving they can build our brand and patient acquisition engine from the ground up. You will work closely with the CEO and Founders’ Office to shape our brand narrative and drive our growth.Key ResponsibilitiesEnd-to-End Marketing OwnershipDesign, own, and execute the complete marketing strategy to drive patient acquisition and establish Gut Clinic as a trusted leader in digestive healthDefine, track, and own all marketing KPIs, reporting directly to the founding team on performance and course correctionManage the marketing budget, allocating resources effectively across channels, vendors, and future hireHyperlocal Growth and Brand ActivationLead the development and execution of on-the-ground marketing initiatives, including local activation events (health camps, RWA events) and building local partnerships to drive patient footfallDevelop localized marketing collateral that resonates with the communityDigital Execution and Vendor ManagementDirect and manage external marketing agencies, setting clear goals and holding them accountable for PPC, SEO, and social media performanceRemain hands-on enough to manage Meta Ads Manager, Google Business Suite, or Canva to make real-time tweaks when necessaryBrand, Content and TrustDirect the overall brand strategy, ensuring a consistent, patient-first narrative across all touchpointsTranslate clinical expertise into human content by interviewing our doctors to create trustworthy patient education videos, social media content, and SEO-rich blogsLead our online reputation strategy by highlighting patient stories and managing our presence on GoogleCustomer Insight and CRMAct as the voice of the customer by spending time at clinics and talking to patients to understand their needsBuild and implement foundational CRM loops (WhatsApp, Email) to ensure effective patient engagement beyond the first visitQualifications and RequirementsExperience: 4-6 years of marketing experience, with a proven track record of building B2C brands, ideally in a high-growth startup, healthcare, or wellness environmentExpertise: Demonstrable experience across digital marketing (SEO, PPC, Social Media), content strategy, and creative development. Experience with influencer and offline marketing is a plusStrategic and Scrappy: You are a growth-oriented marketer who is both a strategist and a doer. You have the range to direct brand vision while also getting your hands dirty with executionCommunication: Exceptional ability to collaborate with doctors and leaders, and to write clear, factual copy that builds patient trust rather than sounding /"sales-driven/"Why Join Gut ClinicBuild from the Ground Up: You will have the autonomy to build the strategy, team, and brand voice for a category-defining healthcare company.Accelerated Leadership: We are on a fast track to becoming India's largest digestive health platform. As an early leader, your growth is directly tied to the company's success.Make a Real Impact: Your work will fix a fragmented GI care system and directly connect patients with the care they need.High-Caliber Team: Work alongside a passionate team of doctors and operators committed to restoring trust and empathy in healthcare.Exceptional Rewards: We offer competitive compensation and the opportunity for significant wealth creation through Employee Stock Ownership Plans (ESOPs) as we scale.

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