Performance Marketer

Edvoy () is a new, innovative digital platform created by industry professionals with over 17 years' experience in the global education sector, to simplify the world of education. Our aim is to empower students to make more informed decisions throughout their University application journey by being the center of impartial, free content and advice, all in one place. Edvoy is positioned to break down international barriers and to make education genuinely global. This is a great opportunity to join an EdTech company which has seen immediate traction, with over one million visitors, and thousands of new users in the last six months. We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.Role: Performance MarketerExperience: 2 - 5 yearsLooking for immediate joinersJob Description:Purpose of the role: We are seeking a performance driven Demand Generation professional to lead and scale student acquisition across multiple digital channels. The ideal candidate is deeply hands-on, highly analytical, and up to date with the latest online campaign platforms and performance marketing trends, especially within the Study Abroad / EdTech ecosystem.Key ResponsibilitiesPlan, execute, and optimize multi-channel online demand generation campaigns across: META Google Ads LinkedIn Ads Programmatic & Display NetworksManage search intent–based campaigns (high-intent study abroad keywords)Execute remarketing and retargeting across platforms (web, app, CRM audiences)Drive end-to-end lead funnel ownership CPL, CAC, conversion rates, lead quality, and ROICollaborate with creative teams to build high-performing ad copies, creatives, videos, and landing pagesRun continuous A/B testing on audiences, creatives, bidding strategies, and funnelsOptimize landing pages, forms, and lead flows to improve conversion rates and lead qualityWork closely with counselling/sales teams to improve lead-to-enrolment performanceMonitor competitor activity, market trends, and seasonal demand for study abroad intakesTrack and report performance using GA4, Ads Managers, CRM, attribution toolsTools & Platforms ExposureMETA Ads ManagerGoogle Ads (Search, Display, YouTube, PMax)LinkedIn Campaign ManagerGoogle Analytics (GA4)Google Tag ManagerCRM & Lead Management ToolsMarketing automation / remarketing platformsRequirements2–5 years of experience in Demand Generation Proven hands-on expertise across multiple online acquisition platformsStrong understanding of student acquisition funnels and lead quality optimizationExperience in study abroad consultancy or edtech is highly preferredData-driven mind-set with strong analytical and reporting skillsAbility to manage budgets, scale campaigns, and deliver measurable resultsGood to HaveExperience with YouTube video campaigns and influencer-led demandKnowledge of WhatsApp, email, and SMS automation for lead nurturingFamiliarity with regional language campaignsUnderstanding of peak intake cycles (Jan / Sep / Rolling intakes)

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