Campaign Manager

Digivana is a performance-driven digital marketing agency helping brands achieve measurable growth through data-led advertising strategies. We are looking for a Campaign Manager who can independently plan, execute, and optimize campaigns across performance, programmatic, and affiliate channels.Role OverviewThe Campaign Manager will be responsible for end-to-end campaign ownership, ensuring efficient execution, continuous optimization, and strong return on investment across multiple digital channels.Key ResponsibilitiesPerformance MarketingManage and optimize campaigns across Meta (Facebook and Instagram) and Google AdsMonitor key metrics such as CPA, ROAS, CTR, and conversion rateConduct A/B testing on creatives, audiences, and bidding strategiesProgrammatic AdvertisingPlan and manage campaigns on DSP and programmatic platformsOptimize targeting, bidding strategies, inventory, and pacingMonitor frequency, viewability, and traffic qualityAffiliate MarketingManage affiliate campaigns across networks and partnersTrack publisher performance, conversions, and payoutsEnsure compliance and maintain traffic qualityReporting and AnalyticsPrepare weekly and monthly performance reportsAnalyze campaign data and provide actionable insightsShare recommendations for scaling and optimizationTracking and TechnologyEnsure accurate implementation of pixels, tags, and conversion trackingTroubleshoot tracking, attribution, and reporting issuesRequired Skills and Experience2–5 years of hands-on experience in performance, programmatic, or affiliate marketingStrong working knowledge of Meta Ads, Google Ads, DSPs, and affiliate platformsAnalytical mindset with the ability to interpret and act on dataExperience managing multiple campaigns and budgets simultaneouslyStrong communication and coordination skills

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