Senior Brand Manager

Roles & Responsibilities:Social Media Own and uphold the brand image and voice forVianaarandThe Blue Kiteacross all digital platforms. Oversee end-to-end management of: Instagram:content planning, posting schedules, stories, bios, creative direction, collaborations, and communication. LinkedIn:content ideation, posting, leadership communication, and profile optimization. Ensure platform-wise consistency in messaging, design language, and brand storytelling. Oversee regular Online Reputation Management 2. Creative & Collateral Management Lead the creation, review, and quality control of all external and internal communication collaterals, including: Websites, brochures, WhatsApp communications, emailers, blogs, books, handover kits, newsletters, festive greetings, and Vianaar App content. Conceptualize themes and work with the design team in Goa for design requirements. Act as the primary liaison with all external agencies, designers, writers, and creative partners. 3. Photoshoots, Visual Direction & Asset Planning Develop and approve photoshoot concepts, moodboards, and visual guidelines ensuring alignment with each project’s design language and brand tone. Oversee shoot execution and ensure delivery of high-quality assets for digital, print, and PR use. Ideate and work on reference decks for social media shoots for The Blue Kite. 4. SEO-Driven Blog Strategy & Content Oversight Oversee theSEO blog strategy for both Vianaar and The Blue Kite , ensuring topics align with brand pillars, search priorities, and business goals. Review all blog content to ensure: -Accuracy -SEO effectiveness -Brand tone and narrative consistency -High-quality storytelling that reflects the design philosophy and lifestyle positioning 5. PR, Awards & Influencer Strategy IdentifyPR opportunities , including thought-leadership stories, design features, and relationship-building with key media houses. Drive nominations and submissions forindustry awards, juries, and event collaborationsthat amplify brand presence. Build and manage influencer partnerships, ensuring alignment with brand ethos and measurable impact. 6. Website Content & Project Write-ups Oversee development ofarchitectural and project write-upsfor the Vianaar website, ensuring clarity, emotional depth, and alignment with the design philosophy. Maintain consistency of tone, storytelling, and visual language across digital touchpoints. 7. Sustainability Integration Across Brand Communication Embed sustainability messaging organically across all communication channels. Conceptualize initiatives and content pieces that reinforce Vianaar’s sustainability-led development philosophy. 8. Cross-Functional Collaboration & Leadership Work closely with leadership, marketing, sales, design, and operations teams to maintain a unified brand direction. Provide strategic insights on campaigns, launches, partnerships, and client experience initiatives. Mentor internal team members to elevate content quality, design discipline, and brand consistency.Desired Profile 6-8yrs of strong background in brand communication, content strategy, digital marketing. Excellent storytelling, content judgment, and creative direction skills.

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