Head of Digital Marketing

Job Title: Digital Marketing Head/Senior Manager Cadre School:Pathways World School Reporting To:Chief Brand & Enrolment Officer Office Location : Corporate Office , Chhatarpur, New Delhi About the Role Pathways World School is seeking a strategic and execution-focusedDigital Marketing Headto lead our digital presence, performance marketing, and online brand consistency. This role will be responsible for driving visibility, lead generation, and engagement across all digital touchpoints, while aligning closely with admissions, branding, and communications objectives.Key Responsibilities 1. Search Engine Optimization (SEO) & Organic Growth Lead on-page, off-page, and technical SEO initiatives to improve search rankings and organic traffic. Ensure meta tags, headers, and content structures are updated and optimized across the website. Drive high-quality backlink acquisition and monitor overall link profile health. Track keyword rankings, organic traffic, and performance metrics using Google Analytics and Search Console. Conduct regular competitor benchmarking to identify keyword gaps, backlink opportunities, and strategic insights. Oversee local SEO efforts to improve visibility in priority cities. Perform content gap analysis and recommend new or optimized content aligned with search intent.2. Performance Marketing & Campaign Management Plan, execute, and optimize paid campaigns across Google Ads and Meta (Facebook & Instagram). Manage digital campaigns for admissions, events, roadshows, and short-term promotions. Provide data-backed recommendations to improve ROI, CTR, and conversion rates. Support internal communication campaigns via WhatsApp and other digital platforms. Oversee email marketing campaigns where applicable. Collaborate on campaign-specific landing pages to improve lead quality and conversions.3. Website Management & Content Governance Conduct periodic website audits to ensure content accuracy, functionality, and visual relevance. Identify and resolve broken links, outdated content, redirects, and technical issues in coordination with IT and design teams. Ensure admissions pages, event updates, faculty profiles, and news sections are always current. Monitor website structure, mobile responsiveness, page speed, and overall user experience. Work closely with the Communications team to maintain consistency in tone, visuals, and messaging.4. Digital Brand Presence & Consistency Ensure strong brand alignment across the website, digital campaigns, social media, newsletters, and online listings. Partner with design and communication teams to maintain Pathways’ brand voice and visual identity. Monitor and maintain accuracy across third-party listings, maps, and partner platforms. Support integrated school-wide digital branding initiatives.5. Reporting, Insights & Stakeholder Communication Lead weekly performance review discussions with internal teams and agencies. Prepare and present monthly performance reports covering SEO, campaigns, link-building, and audits. Translate data into clear, actionable insights for leadership and stakeholders. Maintain strong coordination with internal teams and external partners.6. Strategic Growth & Innovation Evaluate and recommend new digital initiatives, tools, platforms, and partnerships. Contribute to long-term digital marketing and enrolment growth strategy. Drive continuous improvement across digital performance, engagement, and brand visibility.What We’re Looking For Strong expertise in SEO, performance marketing, and digital analytics Proven experience managing multi-channel digital campaigns Strategic thinker with hands-on execution capability Strong stakeholder management and communication skills Experience in education, premium brands, or service-led sectors preferred

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