Performance Marketing Manager

Job Title: Performance Marketing ManagerDepartment: MarketingReports To: Head of Digital MarketingLocation: KR Mangalam Head Office, New Delhi (Near Chhatarpur Metro Station)Company: KR Mangalam UniversityJob SummaryWe are looking for a Performance Marketing Manager to own and scale our paid digital acquisition efforts across platforms such as Google Ads, Meta (Facebook/Instagram), and other performance channels. This role is directly accountable for driving high-quality leads and admissions outcomes, not just traffic or clicks.The ideal candidate has strong hands-on experience in performance marketing, understands full-funnel optimization in an education or high-consideration domain, and can work closely with admissions, content, and design teams to continuously improve ROI.Key ResponsibilitiesPerformance & Growth OwnershipOwn end-to-end performance marketing for student acquisition across UG, PG, and other programmes.Drive outcomes across the funnel: CPL, lead quality, conversion to application, and enrolments.Plan and manage monthly and quarterly paid media budgets with clear ROI targets.Paid Media ExecutionLead campaign strategy, setup, execution, and optimization across Google Ads (Search, Display, YouTube), Meta Ads, and other relevant platforms.Conduct structured keyword research, audience segmentation, and intent-based targeting.Continuously optimize bids, creatives, landing pages, and funnels to improve efficiency.Creative & Landing Page OptimizationWork with content and design teams to develop high-converting ad creatives and landing pages.Guide messaging based on programme USP, intake cycle, competitive positioning, and audience intent.Run systematic A/B tests on creatives, copy, landing pages, and offers.Data, Analytics & ReportingTrack and analyze campaign performance using Google Ads, Google Analytics, CRM dashboards, and attribution tools.Build clear weekly and monthly performance reports focused on outcomes, insights, and next actions.Use data to diagnose funnel drop-offs and recommend corrective actions.Admissions & CRM AlignmentWork closely with the admissions team to improve lead quality and downstream conversions.Use counsellor feedback and CRM data to refine targeting, messaging, and spend allocation.Ensure accurate lead tracking, attribution, and campaign tagging.Team & Stakeholder CollaborationCoordinate with SEO, content, design, and web teams for integrated campaign execution.Mentor junior team members or manage external agencies, where applicable.Stay updated on performance marketing trends and platform changes, applying them pragmatically.Qualifications & ExperienceBachelor’s degree in Marketing, Business, or a related field.5–8 years of hands-on experience in performance marketing / paid media roles.Proven track record of managing high-budget, ROI-driven campaigns with measurable business outcomes.Strong expertise in Google Ads and Meta Ads; experience with YouTube and display is a plus.Solid understanding of analytics, attribution, and CRM-integrated funnels (education experience preferred).Highly analytical, detail-oriented, and comfortable owning numbers and outcomes.Strong communication skills and ability to work cross-functionally.

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